eBusiness Institute

Joshua Smith Interview with eBusiness Institute

How He Built & Sold a Content Site For $23,000 on Flippa

If you’re earning great money but you’re not happy, you’ll want to hear today’s interview because that was Joshua’s situation.

Joshua went from making great money in a job he wasn’t happy in to now working from home, living just 5 minutes from the beach and doing work that he absolutely loves.

Today, you’ll hear his story, including how he made the transition, how he built a website from scratch and sold it for $23,000 on Flippa – a website that he spent on average of two hours a week on.

And how he plans to do a six-figure exit in the next 12 to 18 months with one of his other websites.

If you’re looking to transition out of your job, then click below to watch this interview because there are some helpful lessons to help you move forward and start earning money online.

See how Joshua built a semi-passive website from scratch, spends only 2 hours a week on it and sold it 3 years later for $23,000…

Matt Raad: Hi again, everyone. It’s Matt Raad here from the eBusiness Institute, where we teach people how to buy and build websites for income.

Our special guest today is Joshua, one of our Digital Investor students. He recently sold a website he built from scratch three years ago on Flippa for $23,000.

I want Joshua to share his story because there are some inspirational lessons here if you’re looking to quit your job. Or, if you’re wondering how this all works and how to earn money online by buying and building sites.

We’re going to hear about Joshua’s experience today. So welcome, Joshua. Thanks for being with us.

Joshua: Hi, Matt. How’s it going?

Joshua built his passion website from scratch 3 years ago

Matt: I’m excited to have you with us today, Joshua, because you’re doing one of my favourite strategies at the moment.

As you know, in the Digital Investor Program, we not only teach you how to buy websites but also how to build websites from scratch and sell them.

Now you’ve just done the dream one, a passion site you love. You started it from zero, and you’ve just sold it for a very nice price of $23,000.

Do you want to tell us what the site was about?

Joshua: The site was all about jet skis. It covered a lot of content about jet ski accessories, where to go jet ski riding, where to hire a jet ski, and things you should know.

This was a passion site of mine, which I started before owning a jet ski. And I created it for myself to learn more about jet skis. That way, as I went and bought my jet ski, I’d actually have an income stream to pay it off.

This is how the semi-passive website makes money

Matt: So, we’ll talk about your background in a minute. But there are a lot of beginners reading this today who have never done this before.

Do you want to explain how the website makes money? Because it’s about jet skis, but it doesn’t sell physical jet skis, does it?

Joshua: No, it doesn’t. The two primary ways it made money were:

  1. Putting ads on the site through Ezoic and,
  2. Using Amazon Associates links.

It also had a little bit of lead generation revenue. But the primary income came from affiliate links to Amazon and Ads.

Matt: So basically, if someone read an article on your website, they click on one of those links and get sent over to Amazon. If they buy that product on Amazon, you get an affiliate commission.

Joshua: Correct. Yes.

The site provides information and recommends products related to jet skis

Matt: And what sort of products were you recommending?

Were you recommending full big jet skis? That would have been a nice affiliate commission, but I presume it wasn’t that. What sort of product did you generally recommend there?

Joshua: It would be nice to sell jet skis and get those big commissions! But that’s not possible because of the nature of that business model. Instead, I sold a lot of life jackets, GPS devices, and VHF radios.

Matt: That’s cool. I like how you’ve started this out, which is why I wanted to get you here today.

This is a passion site. You’re into these big, giant jet skis, but you thought, “I can’t make money off the jet ski itself, but I can do the peripheries around it.” And you’ve built all this helpful content around that. So, you get paid when people click on there (or click on an ad). That’s how you make money.

Now, content is super important with that model, isn’t it? You are passionate about this but still learning about the topic.

Within 3 years the website traffic grew to 20,000 visitors per month

Matt: To gauge how big this site was, how much traffic was coming each month to the website?

Joshua: In the off-season, it’d go down to 10-12,000 pages a month. When I say the off-season, it’s like winter in the US, but it would be summer in Australia. So it wouldn’t bottom out.

But then, in the higher season, which was June/July in the US (i.e., summer), it was around 20,000.

Matt: Awesome, well done!

Joshua: Thank you.

Matt: You started from zero traffic and built this thing up. And I’m presuming you saw the traffic go exponential. Is that right?

Joshua: Yes, for the first six months, it just stayed flat, maybe a tiny bit of traffic.

But it took off once Google realised what my site was about, and I had enough content to drive that traffic in.

Matt: Awesome.

The site was making semi-passive income of $700 a month

Matt: And what sort of money was it making?

Joshua: On average, it was $500 to $600 a month, sometimes $700 a month.

Matt: Yes, you told me it hit the $700 mark last month because the season’s about to start.

Joshua: That’s right.

Matt: And I’m presuming if you’d kept the site, obviously it’s going to keep growing, isn’t it?

Joshua: Yes, that’s right.

Originally, I was going to keep the site over this summer and then sell it once I had even more revenue to help drive that multiple up. But I realised that a sophisticated buyer looking to buy the site wouldn’t want to buy an asset that’s just about to drop because of a seasonal change.

So, this buyer has bought a site that’s actually about to take off even more than it did last year over the same summer period. That’s because there’s more content on there.

Matt: I think that’s one of the reasons why you were able to get such a high multiple. It’s a win-win for you and the buyer. They’ve bought themselves a site that’s about to boom even more over the summer. So, it’s a no-brainer deal for both of you.

Joshua: Exactly.

Joshua used a professional website broker to sell his website for even bigger profit

Matt: So, I’m sure you were pretty happy with the sale process because it was managed by one of our own students, Joe Burrill, who was personally trained by me.

You met Joe a few times at our events. And he was the broker who operated for you and sold the website for top dollar through the Flippa platform?

Joshua: Yes.

Initially, I thought of going to either Empire Flippers or Flippa myself. But Joe just took all the stress out because I could ask him questions.

He was the one talking to the buyers, but not too much. Because he fills out those listings so well, there’s not too much that people need to ask. They can also do a bit of their own research on the site too and go from there.

Matt: Well, the proof’s in the pudding, as they say. Look at the great result he got you. And I know our community watched it heavily.

We helped email out about it too. And we had many people saying to us, “Oh, we’re interested in Joshua’s site and want to buy it.”

It reminds me of the site Nathan and Alexa sold several years ago. This is the site they were learning on at the time. They sold the site for $17,000, using Joe as the broker. It was a very similar multiple to what you’ve just done. So, really well done there.

How Joshua used his digital skills to get out of mining and start an online business

Matt: I want our readers to understand that you’re not a beginner online, are you? You’re quite different from most of our Digital Investor Program students.

Do you want to give us a bit of background? What’s your experience online?

Joshua: Sure. I studied IT at university and dropped out because I’m not that technical.

I then went into the mining industry for six years, but I was always looking for a way to get out. And in your early twenties, you tend to look for a lot of bright shiny objects.

Around 12 years ago, I purchased a course in this industry. The course was good, but I jumped around too much.

I followed Matt and Liz Raad on their online journey over the last few years and eventually joined the Digital Investor Program.

Since then, I’ve started Jet Ski Advice and taking this much more seriously. I pumped out all my own content. Nothing was outsourced, so the profit margin was excellent.

Matt: We’ll come to that in a minute.

Josh wanted to quit his job in mining to start earning money online

Matt: We’ve known you for a couple of years. And because you’re more advanced, Liz and I had a chat with you before we let you join our program. That’s because we don’t usually allow people as advanced as you to join.

For those of you reading this who are more advanced, Joshua’s been doing this for ten years.

But what did you do in the mining game? Were you like Chris Dinham, working remotely?

Joshua: Yes, I was fly-in-fly-out for six years. I worked out in the middle of nowhere. I would do a lot of fieldwork (getting very dirty) and some control room type of work (like Homer Simpson).

I earned great money, but I wasn’t happy at all. So, I was looking for a way to get out of the mining industry and create a new income stream. I didn’t want something that was more customer service focused or where I’d have to do phone calls.

That’s why I came to love the content site model.

Within 6 months his consistent focus started to pay off online

Joshua: When I was younger, it was harder to stay focused. But now, I am more serious and focused and just keep pushing forward. Even though nothing really happened in the first six months, I just kept working on the content. Eventually, the site took off, and I kept moving after that.

Matt: It’s good to hear your background. And we’ve had a few students from the mining background too. You’ve probably met some of them at our 3-Day Workshops.

For anyone reading this from overseas, we’ve had this big mining boom in Australia. And FIFO means fly-in-fly-out.

Joshua, did you typically work one week on, one week off?

Joshua: Yes.

Matt: You may have seen our interview with Chris, who was working on the oil rigs. As you know, you get very highly paid, but it’s quite a stressful way to live your life.

He knew he needed to increase his digital skills to make more money online

Matt: Joshua, you’re a young guy, and you have a family now. But when you quit that high-paying role, you were starting to figure out how to make money online. You also spent that time travelling too?

Joshua: Yes, when I left mining, I had enough money to sustain us for six to twelve months.

I actually came across Matt and Liz Raad back then. But, I wasn’t patient enough to go out and create these content sites. I didn’t have the maturity.

In hindsight, I should have bought the course back then. I think I would have been further along my digital journey than I am today.

But back then, we had a child. So, I went into warehousing logistics for four years.

Eventually, I started building content sites for affiliate marketing. Then I was able to quit my job. I did a bit of e-commerce too, which really helped.

Josh realised the value of semi-passive websites compared to e-commerce

Matt: We don’t teach e-commerce websites at all, but what’s your experience with it? Did you enjoy doing that online? Was it a good and valuable part of your journey?

Joshua: E-commerce is a great model because you could earn an income stream sooner than content sites. The only drawback is you need a lot of money, and there’s more risk involved.

If you’re selling on Amazon or eBay, you don’t actually own the asset. And despite these FBA businesses selling for good multiples, they’re a lot harder to run.

You need to put up lots of money. Your cash (the repayment on investment) is obviously going to be locked in for quite some time.

On the other hand, you can get started with a content site much sooner. I’ve done well in e-commerce, but I’ve stopped that in the last couple of years.

Matt: That’s good, Joshua. You’ve seen the light and come over to our side.

Joshua: Yes.

Matt: I like it!

How Joshua built his semi-passive website portfolio from scratch

Matt: Now, looking at what you do, this is what I’m really excited about sharing with our readers. You’re more advanced than most new people coming onto our course, and you’ve probably seen them on our private Facebook page.

Today, you’re fully absorbed in content sites. Can you share with us what your portfolio looks like these days?

Joshua: I live and breathe this stuff nonstop. I absolutely love it, and I create all my own content.

I’ve now got around 20 sites. I don’t like to admit how many websites I’ve got because it gets a bit silly, but it’s at least 20. Of those, seven are making money. And the other three are in various parts of seeding.

I like to seed sites and then wait six months before going back to work on them. That’s generally the time it takes for Google to pick you up and the traffic to take off.

For most of my sites, I’m looking at the same formula of start -> scale -> and then eventually exit, using platforms like Flippa.

I’m currently working on one site where I’m looking to do a six-figure exit in the next 12 to 18 months.

Matt: Yes, I know that site. I’ve had a look, and it’s very good.

He followed Ewen Finser’s model to launch a content website portfolio

Matt: So, you’re not buying any sites. You know how to do it, but that’s not why you came onto the Digital Investors course.

You adopt more of the content strategy where you start it -> build it -> scale it -> and then sell it off for five or six figures.

And you’re building a content website portfolio over time. You will have 20 of these going, and that will all start to compound.

I know you loved the interview we did with Ewen, who does that at a big scale, doesn’t he? He launches 30 sites at a time, and he’s raised millions.

Many people in our community also love Ewen’s strategy, and it’s working really well in this current marketplace. Would you agree with that? Is that what you’re finding across the 20 sites?

…and is doing it from home working as a soloprenuer

Matt: You’re not at Ewen’s scale because he’s got massive, big teams behind him. But for you, working solo from home from your laptop, are you finding this strategy kicking in quite nicely in the current marketplace?

Joshua: Absolutely. It compounds over time, so it’s very slow to get going, but the more you stick at it, the better it gets.

And I’m still seeing a lot of opportunities for keywords. A lot of stuff’s quite easy to rank for, provided you do the research.

I think if you’re going to go out there in the market and do $5 articles (like it used to be ten years ago), it’s not going to work out too well. But even if you outsource, as long as you do your research and add your own spin to that content, it will do well.

Right now, there are a lot of buyers out there. There are a lot more buyers than there are sellers, so it’s a seller’s market.

Matt: That is brilliant, Joshua. You have no idea. For any of my personal coaching clients reading this, I hope you got what Joshua just said. That is awesome.

He creates all the content himself for his passion websites

Matt: If you invest properly in good quality content, you will get the results. That’s what you’re finding now. And you’ve mentioned it already. You do something quite different to what we teach, creating all the content yourself.

Now, this is not what I’m recommending to any of our clients who are reading this. But devil’s advocate here, we’ve got to hear every side of the story. And Joshua is incredibly successful with this, doing all of it himself.

So, you’re obviously a good writer, Joshua, and you love it. And I notice you pick niche websites that you’re passionate about.

…So, how much effort did it take to create all that content for his $23,000 site?

Matt: To give us an idea of what it takes, let’s look back at the site you just sold for $23,000. You’ve built that yourself from scratch. What sort of hours do you put into that, and how have you structured it over the last two or three years?

How’s that work when you’re creating all this content yourself? Because I would imagine that sounds like a lot of work to me. I want to gauge what it actually takes to write all the content yourself?

Joshua: I tracked it as close as I could. In total, it was about 200 hours of my own time on the site. That was mostly creating the content and a little bit of website design, which is pretty straightforward to do. But the content took up the bulk at the time.

Two hundred hours sounds like a lot of time, but over two years, it’s about two hours a week. When you average it out like that, it’s not that much.

Joshua learned to batch his time when working on websites

Joshua: But I would batch that time. So, I would spend maybe 20 hours on it one week and then leave it for a few weeks. Then I would return and spend another 10 hours creating a few more articles and pump them out.

There was a six-month period where I just did nothing on the site. I worked on other sites, but it still went up.

Matt: We have a lot of corporate people reading this as well. So, I hope you understand what Joshua just shared. You don’t have to work on websites nonstop.

It’s not like you have to turn up every day to work on this. You can batch it. If your life gets in the way, kids, family, other websites, whatever interests you. As Joshua said, you’d park that site for six months and then come back and work on it.

Joshua: That’s right. Nowadays, what I’ll do is spend an entire month on a site.

My real passion website at the moment is about sailing. My dream is to sail around the world, so I’m super passionate about this.

I’ve just hit 110 articles. I’ve done three articles already this morning and have another two to do this afternoon. I just love this site so much.

But I batch my content now. I used to do a few days here and there. Originally, I didn’t have a plan, but now I’ve got a succinct plan. And from the end of May, I finished working this site. I’m not allowed to touch it again until next year.

Matt: Oh, there you go. Cool.

Joshua: I ban myself from going back to sites because I have to work on another one I’m seeding and building up.

…Even if you’re a busy corporate, you can still plan and work on your site in batches

Matt: That’s a little like what Ewen shared with us at one of our events. He builds lots and lots of sites from scratch and batches them as well. He’ll work on it really intensely for like a month. And then literally, he said he outright leaves it for a year.

And in our last interview with Ewen, which I know you enjoyed as well, he gave us an update on how it’s all gone. And not every site worked that well, but some just went through the roof. And so it’s cool that you can literally park these websites.

I don’t think your average person in the street realises how semi-passive websites work. But you can literally do a whole batch of work on them and then park them. So that’s a really good lesson, and it’s cool to hear it from you, Joshua, because you’re doing that and seeing the results now.

Joshua is building new semi-passive websites to sell for six figures

Matt: I want to give people an idea of your passion and niches. There was a site you mentioned earlier that you’re looking at selling for six figures next year through one of the brokers. Are you happy to say what niche that’s in?

Joshua: Yes, it’s in the motorcycle niche.

Matt: So, it’s very similar to the jet ski. Am I presuming you’re following the same process?

Joshua: Yes. I have an affinity for the outdoors niches. In other words, stuff I do myself. So, it’s very easy to create content for. There’s also a very wide audience there. I want to ensure I can get as many people to the site as possible.

Matt: So that’s why you’re thinking it’s going to be a lot bigger than the jet ski site because the jet ski niche is somewhat more niche. Whereas, with motorbikes you’re finding you can go quite broad?

Joshua: Correct. Yes.

He is monetising his sites with Adsense and Affiliate Offers

Matt: And is it monetised the same way?

You’re using AdSense (or Ezoic) and affiliate offers. But obviously, you’re not getting affiliate commissions on motorbikes. Is it all the periphery equipment around it?

Joshua: Yes. Again, it’s the same thing. I’m doing sailing GPSs, sailing life jackets, and all the…

Matt: Oh, you’re talking about the sailing one?

Joshua: Yes. It’s pretty similar, but obviously, there’s different gear that sailors use.

I might do some lead generation on the site, but I want to try and keep it as passive as possible.

The traffic on Jet Ski Advice got up to the 20,000 a month mark last year, in the height of summer. I think the sailing one’s going to go more like 100,000. So I’m going to try to use AdThrive down the track, and then the RPMs are really going to come up.

Matt: That’s cool. I think you’ll do really well with that.

Spending time on quality review articles will pay dividends in the future

Matt: And similar to the motorbike one, you’ve got that same broad range, haven’t you? Do you do reviews of helmets and gloves and stuff like that?

Joshua: Yes. The round-up reviews do pretty well. As a writer, I find them quite challenging to write because they’re not something you can just pump out on the spot. It has to be well-researched.

So, I might spend five to six hours on that article. But the article is very well-paying if you pick a really good topic to write about.

Matt: Our mentor said to us many years ago, “Done once, done forever.” It’s like writing a book.

And once an article on your blog starts ranking, it can generate tens of thousands of visitors for the next five years. It’s a phenomenal ROI, even if you’re writing them yourself, Joshua.

Should you outsource your time when building websites?

Matt: Now, can I just say something. As a coach, I’m not a hundred per cent sure that you should be doing the writing. You do realise that you could jump onto Upwork to get someone to do the writing for you?

There are many seriously talented individuals who can help you leverage this for the sake of $30 to $50 for good articles. And if they rank, that’s worth every last cent.

Joshua didn’t have to professionally train to write quality website content

Matt: You are such an anomaly in our community. Everyone else outsources on Upwork or Freelancer etc. But you’ve got to stick to what you’re good at and comfortable doing.

It’s obviously working well for you. And you personally enjoy this too I take it?

Joshua: Well, I’ve written over 2,000 articles. So, I think that answers your question!

Matt: Wow. Where did you learn? Were you good at English or writing at school?

Joshua: I struggled at school. My best subject was English, but I only got a seven out of ten.

Matt: But you realise you’re basically a writer? You’re your own publisher.

Joshua: Correct. But I never took a writing course or anything like that.

He learned some tough lessons through outsourcing

Joshua: I have tried though, where I outsourced some articles on other sites. I’ve probably outsourced 100 articles in my journey.

I’ve outsourced to agencies, which do pretty well but cost quite a bit of money. And I’ve also outsourced to second-tier countries that don’t do quite as well.

But, with some inexperience on my end, I find that if I’m not giving the correct instructions, it’s like “input in, input out”.

And so, I take the blame for not having the experience or the know-how on what to give the writer to produce a quality piece that actually ranks, gets traffic, and helps boost the site up.

Matt: Yes, ok. It’s just different, isn’t it?

You said you noticed on our Digital Investor private Facebook page that people have been asking, “Does anyone here write their own content, and what’s it like?”

Well, here’s Joshua who is living, breathing, doing it. You’ve just seen the result he got on Flippa, and you’ve heard at least two of his other sites are going to sell for six figures somewhere in the next year or two.

So, public accountability for you, Joshua. We’re expecting you to stand up at our three-day workshop and say, “I sold my motorbike site for six figures.”

Joshua now also writes for other people as a second stream of income

Joshua: A few people have reached out to me to write on their sites, and I’ve been paid very well for those articles, like 20 cents a word.

Matt: So, thinking about where you started this, you were living the laptop lifestyle and travelling around the world. That’s not a bad second income for you while travelling around.

And you’re a young guy, Joshua. Thinking about other young people reading this who also want the laptop lifestyle, that’s another skill I didn’t think of.

For me personally getting online, I failed English at school. So, it’s never been a consideration that I could ever write articles.

But you’re like Liz, who is an excellent writer too. That’s another secondary skill or income generator you can have now, especially for young people who want to travel around once they have these skills.

Joshua found another interesting way to monetise his website for even more profit

Matt: Something else caught my eye on your Flippa listing.

When you sold the jet ski site, another little niche monetisation you mentioned was selling direct leads. Can you mention what they were? Because they’re quite niche. They weren’t leads for jet skis, were they?

Joshua: No. I saw in AHRefs that there was a bit of interest in people wanting to start a jet ski rental business, particularly during the pandemic, and a little bit of traffic. And I thought I would write an article about that.

Obviously, I hadn’t started a jet ski rental business, but I’d talked to a couple of people who had. I also compiled some additional research and things to be mindful of when you’re starting.

Out of nowhere, this article became the number one article on the website. We’ve over 2,000 page views a month on that article.

Matt: Cool.

He negotiated with an insurance company to sell his leads to

Joshua: And so, if someone’s looking to start a jet ski rental business, one of the things that they’re going to want is insurance quotes because that’s very important.

So I hunted around for a company that would insure these future business owners. I reached out and said, “Hey, look, I’ve got this site. Do you have a deal?”

I would send them an account, and 10 minutes later, I had lead generation links on the site.

Matt: Wow, that’s cool that you’ve thought outside of the square about monetising these content sites. It’s selling direct leads as well.

Josh can use this new skill to monetise his other passion content websites

Matt: I’d imagine you could do that with the sailing site and the motorbike site too.

Joshua: Yes. I think the sailing site might also open itself up to the travel markets for people who want to charter a yacht.

Matt: Totally. It could be huge, especially if you get massive traffic in that niche. It’s a popular evergreen niche, and with travel opening again, it’s booming. There will be private companies that will pay for leads there because you’ll have the traffic.

Joshua: Exactly right.

How Joshua does his niche research for content websites

Matt: How do you get the ideas to start these 20 sites? Is it just purely from topics you’re interested in?

Joshua: Yes, topics I’m interested in.

But I also just go outside and look at what people are doing. If people are doing it, then there’s potential there.

Then, suppose I want to validate a niche. In that case, I go and look if YouTubers are talking about this thing, if there are a lot of subscribers, if there are Reddit, subreddits, and if there are Facebook briefs etc. And magazines on the shelf in a news agency are also a tell-tale sign there is an audience that wants to be served.

Become the magazine, and turn it into an online asset…

Matt: When Liz and I first started online, that’s how we used to do it too.

We’d literally go down to the local news agency and buy up all these different magazines for different hobbies. We would take them home, read them and go, “You know what? There’s someone making money in this niche. We can do a website in this space.”

I think that’s a smart strategy, particularly now, because only half the number of magazines are left now. But for any left, there’s obviously money in that niche.

That’s a really good starting point and a cool way of doing it.

Joshua: Exactly. And I think today, we are the magazine, but we’re not tied up with having to have distribution agreements.

The accessibility here with websites is so easy. Go and start a domain (you can buy one on GoDaddy for $20) and a hosting account for $10 a month. And just go do it.

Matt: Yes, and now you’re the publisher. You’re an online publisher. Not only that, but you’re an online journalist as well. You’ve got a whole team.

Joshua: Exactly.

Joshua has built his six-figure online business from home

Matt: So, Joshua, where do you live? You’ve got to give a shout out for God’s country up here.

Joshua: Yes, the Sunshine Coast. It’s the place to be, right? Queensland in general?

Matt: Queensland, but Sunshine Coast in particular. How far are you from the beach, Joshua?

Joshua: Five minutes.

Matt: Mate, you’re living the dream up there.

So how big is your team that you’ve got to run these 20-odd sites?

Joshua: It’s just myself.

I seed some sites and then focus on some other sites.

I’m always looking at new ideas, and I have that compulsive, shiny object syndrome still to this day. I like to start all these sites. But hey, it’s in the right direction!

He has the freedom to choose how much work he does on his websites

Matt: And obviously, you just love what you do. This is quite unique, Joshua. But you do all this stuff yourself because you are more advanced.

I want to point to our readers that Joshua now has technical skills. And you heard at university, he studied IT as well before working out in the mines.

But you do keep it very simple on your websites. It’s just WordPress, isn’t it? And it’s very standard layouts that you use.

Joshua: Yes, it’s just WordPress.

I use Excel to build out a very basic content plan, and AHRefs to look at what keywords I should rank for. I also look at other sites already in the niche and what they’re going for.

And then I just go for it.

Matt: A team of one, living five minutes from the beach on the Sunshine Coast… You’re going to make a lot of people jealous!

Can you build a similar laptop lifestyle as Joshua?

Matt: I’m hoping from this interview that you’ve inspired a whole bunch of people, particularly our younger audience, who might be thinking, “Where do I head in life?”

And right through to our readers who are trying to get out of their corporate roles, realising, “Wow, this is another way I can do it. I can build my own content sites.”

So, hats off to you, Joshua. This is really cool. A big congratulations on the success of your websites.

And, of course, a big thank you for coming along today and sharing your personal experience. I know you don’t normally do interviews like this, but we just had to share your story.

I can’t wait to see you at our three-day workshop, bragging about your next six-figure website sale.

Joshua: Thank you.

Matt: Thank you so much.

Learn more about how to sell your website

Matt: If you’ve enjoyed reading about what Josh has done and the strategy he’s following, sign up for our buying websites for income masterclass. We go through the exact strategy that Joshua is doing. You might consider joining our Digital Investor Program as well, where you can do the same things that Joshua is doing here.

And, if these stories inspire you, check out some of our other interviews. We have students like Nathan and Alexa, who have also followed a similar strategy of building websites for semi-passive income. And other students like Chris, who used to be a FIFO oil worker but now builds these portfolio sites from scratch.

It’s a great space to be in the current market. Building these sites from scratch is a slower burn but definitely a very smart strategy. And it’s very low risk. You can do it part-time while you’re exiting your job. Although, as you heard from Joshua, he has been doing this full-time for quite a long time now.