Retrain for the AI Age.
The Practical Alternative to Traditional Business Education
We help everyday people retrain for the AI age—replacing the 9-5 grind with digital assets that generate real cashflow and 6-7 figure exits.
OUR MISSION
Helping everyday people build freedom.
Traditional education was built for an old economy—one that trained people to trade their time for a salary, take on massive property debt, and rely on lifelong job security.
In 2026, that system is broken. With AI rapidly reshaping industries, a traditional career or a university degree is no longer a guaranteed safety net.
At the eBusiness Institute, we believe the ultimate financial security doesn’t come from a job or a million-dollar mortgage—it comes from practical AI + digital skills and asset ownership.
Our mission is simple: To train you how to escape the rat race and achieve financial independence through online entrepreneurship.
We help everyday people — especially high achievers stuck in the 6-figure grind — turn side hustles into real digital assets. The kind that gives you options. The kind that can grow on weekends… and eventually replace a salary.
No “get rich quick.” No hype. Just a practical, step-by-step system for everyday people (especially busy professionals and beginners) to:
- Learn in-demand digital & AI skills (even if you’re “not techy”)
- Create flexible online income alongside a job
- Build a lifestyle-friendly digital business you actually control
- Grow real equity in an asset you can one day exit for 6-7 Figures
OUR DIFFERENCE
The core philosophy of the eBusiness Institute.
Start Small. Learn Fast. Build Lean. Exit Free.
Now more than ever individuals need practical training on how to generate additional income on their own terms to future proof their income. Here at the eBusiness Institute we know that the right digital skills can give you exactly that.
We are Australia’s premier online entrepreneurship training organization, dedicated to helping priced-out millennials, corporate escapees and aspiring entrepreneurs retrain for the AI age.
Since 2008 we have specialised in mentoring online business beginners to replace their high-income jobs with flexible online income – so they can create a freedom lifestyle business, working whenever, wherever, with whoever, they want.
Stop trading time for money. Start building a future.
You have the drive. We have the system. Whether you’re taking a leap of faith after a job loss, on leave building your dream, or looking for an alternative to the university path — the eBusiness Institute is your partner in the new economy.
Matt Raad - Cofounder eBusiness Institute
OUR FOUNDERS
Built on real-world experience.
Meet Matt and Liz Raad
Matt and Liz Raad are 30 year entrepreneurs and website investors who have a unique background driven by their early vision of Financial Independence and Freedom.
Both grew up on farms and started out as zoologists studying kangaroos in the Australian outback. They quickly realised there was no money, freedom or future in a traditional career and hated the idea of being trapped 9-5 & middleclass for the rest of their lives.
They both rejected the conventional path and so started their 30 year journey of entrepreneurialism with all its up and downs (including near bankruptcy due to high debts to the bank).
Instead of relying on a corporate career, property, or the traditional wealth playbook, they built their wealth by buying, growing, and selling businesses and eventually in mergers & acquisitions working with high net worths on deals up to $20 Million.
"What we're passionate about is showing people that you don’t need to follow the traditional path to create wealth. With the right strategy, a digital business can start small and grow into something very significant. If you’re willing to learn and take action, the opportunities are there for you." - Matt Raad
In 2008 Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate which gave them the ultimate freedom of working when they wanted, where they wanted, with whoever they wanted – and no debt!
Today, Matt & Liz are one of the leading voices & mentors helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.
Through the eBusiness Institute and the Digital Investors Podcast, they teach people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.
What Our Students Say
Matt and Liz Raad are excellent educators in the field of digital marketing. If you want to fast track your knowledge for the digital age, these are the best people to learn from as they are knowledgeable, explain concepts well, and they are walking their talk.
Matt and Liz are amazing people. True role models. If I could bring the time back, I wish I had known them earlier. Learning how to make money whilst I am sleeping is awesome.
Matt and Liz Raad teach business website profit strategies and entrepreneurship at the highest level. What you wont get anywhere else is all the personal development strategies and support that are the true keys to success in this and all endeavours. They are not just educators and leaders. They are life changers.
Matt and Liz Raad are on the cutting edge of digital education and online marketing. You could not learn from a better team.
One of the most authentic couples who incorporate learning, goal setting, and wealth building into a manageable course to build a portfolio of income generating websites.
“Liz & Matt are 2 of the most down to earth, focussed and committed mentors we have met. They make it all feel achievable for the average person with so much support and hands on assistance. Thanks guys”
The eBusiness Institute Community
OUR COURSE DESIGN
What We Teach
Every skill we teach has one goal: to help you generate income and build an asset. No fluff. No theory. Just practical training that works for complete beginners.
Website Skills
Website design and UX.
Search Engine Optimisation (SEO).
Conversion Optimisation (CRO).
Digital Business Strategy
Buying and renovating websites.
Building a digital advisory business.
Recurring revenue and retainer models.
Valuation and exit strategies.
AI-Powered Income
AI tools for content creation at scale.
AI-accelerated website building.
Digital marketing with AI leverage.
Alternative online income strategies.
Bankable Digital & AI Skills To Help Create Your Income Online
Our Digital Training Courses are suitable for any level, especially beginners, and are designed to produce well rounded students with formal digital training and excellent practical skills in the fundamentals of making money from websites and digital marketing, as well as being able to confidently use the new digital communication methods, tools and opportunities that are now available in the new digital economy.
EBUSINESS INSTITUTE CERTIFICATION
Earn digital credentials as you learn.
Every EBI program comes with certification that students can add to their LinkedIn profile and use to demonstrate their skills to clients and employers.
Foundational Certification
Premier Certification
STUDENT AWARDS
Recognising our highest achievers.
Three annual awards celebrating the students who have gone above and beyond – in results, commitment, and community contribution.
Award for Excellence
Presented to students who demonstrate exceptional effort, skill development, and outstanding results in their digital business journey.
High Achievers Award
For students who have built standout income and asset results – consistently going beyond targets and inspiring the broader community.
Graduate of the Year
The highest honour at EBI – awarded annually to the graduate whose results, leadership and community contribution best embody the EBI mission.
OUR MISSION IS SIMPLE.
To help everyday people, regardless of their background or tech ability, build a digital freedom business – one that generates cashflow, creates a real saleable asset, and gives them back their time – using AI and practical digital skills.
Not a course. Not a promise. A proven system with real coaches, real results, and real exits – backed by more than 15 years of doing it ourselves.
A FRAMEWORK FOR SUCCESS
The eBusiness Institute Support Ecosystem
We know that the biggest hurdle to starting a digital business isn’t money or technology—it is the Knowledge Gap. That is why the eBusiness Institute is deliberately built around a radical support framework designed to ensure you never feel stuck.
Elite Graduate Mentors
We maintain a dedicated elite team of 10+ superstar coaches. Every single coach is a highly successful graduate of our advanced programs, meaning they have personally walked the exact path you are on.
Real-World Case Studies
We are the home of the Digital Investors Podcast, a living library showcasing real student transformations. From FIFO workers and vets to busy parents and young digital natives, our community’s success is our primary proof engine.
The 3 W's Matrix
Every course, workshop, and coaching call we deliver is engineered to help you achieve the ultimate destination of wealth: The freedom to work WHEN you want, WHERE you want, and with WHOEVER you want.
OUR COACHING TEAM
Meet the coaches who were once exactly where you are.
Every one of our 10 coaches is an EBI graduate who built their own digital freedom business using our system. They’re not here to teach theory. They’re practitioners who found their own way to freedom – and now they help others do the same.
You can hear every coaches full story on the Digital Investors Podcast. Hundreds of episodes of real people, real numbers, and real results.
The eBusiness Institute Community
As Featured On
What Our Students Say
What a great program! Matt and Liz are the two most inspiring, engaging and genuine presenters I have been involved with (and Ive seen a few). The program not only teaches awesome strategies for making money online, but great life strategies also.
The eBusiness process is a method of learning how to establish a passive income from building websites while learning a great deal about yourself, how you live your life and how you can improve how you live your life.
Matt and Liz's course is comprehensive and provides the necessary education to develop an online income and more! The BEST course on insuring your future! Thank you Matt and Liz, you have filled in the blanks!
DIGITAL INVESTOR PODCAST
Hundreds of real stories.People building wealth online.
Australia’s leading podcast on online business and digital investing. Every episode is a real student or expert sharing exactly what worked, what didn’t, and how they built their freedom. No theory. No hype. Just real.
What Our Students Say
Matt and Liz Raad's course is life-changing. Ive been able to not only learn the skills on how to build a website but how to further improve my life with not only wealth but health and happiness. Super grateful for this opportunity. Does it get any better than this!!
Matt and Liz are real people doing real things. With them you are taught a fool proof way to earn money, enjoy life and stay humble. Their philosophy around the “simple” life is a joy to be part of. Just watching them together inspires. They are a family, but have created another family of Champions we are proud to be part of.
This program is far more than a course to make money from websites. Matt and Liz and their team have turned me around from a techno dinosaur to creating awesome websites and elevated me to a new person. They attract really nice people who have now become friends. This course has far exceeded my expectations.
I am so surprised. I came along this weekend to support my husband in his decision to change careers & employment, but instead I found this an opportunity we can do together. Liz & Matt have such incredible passion. Its contagious!
In the last 3 months I have made $6390 from designing and delivering websites for business owners. My lifestyle used to be working 5 days a week 9-5 to make approximately $1200pw with no time for other things. Now I can see that I can earn double this, working from home - no travelling in traffic! I have now set a goal of earning $3000 per week.
One of the best training courses that I have been privileged to attend. Matt and Liz really know how to deliver. I would recommend this course to anyone interested in online business.
THE FIRST STEP IS FREE
Your future is an asset.
Let's build it.
Whether you are trying to escape the corporate golden handcuffs, looking for a valid alternative to an expensive university degree, or wanting to shield your income from AI disruption—we provide the structured roadmap, the mentorship, and the community to make it happen.
Free to watch. No credit card. No obligation. Hosted by Matt Raad.