eBusiness Institute

DIGITAL & AI SKILLS TRAINING ⬩ BUILD A DIGITAL FREEDOM BUSINESS ⬩ CREATE A SALEABLE ASSET

START SMALL.
LEARN FAST.
BUILD LEAN.
EXIT FREE.

The new pathway to financial independence isn’t property or shares.  It’s a digital freedom business grown from zero into a 6-figure asset using AI, proven systems, and full coaching support from people who’ve already done it.

WHAT'S KEEPING PEOPLE UP AT NIGHT RIGHT NOW

AI is reshaping every industry. If you're not learning digital skills, you're falling behind - fast.

Real estate is out of reach. Median house prices, rising rates, and $1M+ debt that traps your cashflow.

You're earning well but building nothing. Stop work, stop income. No assets, no leverage, no exit.

Job security is a myth now. Corporate restructures, outsourcing, AI - no job is guaranteed anymore.

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Hundreds of real student success stories

WHAT OUR STUDENTS ARE BUILDING INSTEAD

Ashlene - $94K/yr from 5 simple websites. Works from laptop. Travels the world. Freedom is good.

Nathan & Alexa - $8K/month semi-passive income. Left the corporate grind 18 months in.

Derek & Courtney - $50K+ per months & a 7-figure asset in under 2 years. Starting from zero. No debt. Just skills.

John - $20K+ months 9 months after quitting job. Used AI to start business with no debt. Just a laptop and goal to be free.

Matt Raad as featured on

featured on Rich Dad Radio Show Podcast

Rich Dad Radio Show

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Owen Rask Investors podcast

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featured on The Exit Podcast by Flippa

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Founder’s Story

THE WORLD HAS CHANGED

You can't save your way to freedom.

The old playbook – work hard, get a degree, get a safe job – is broken.  Rising rates, AI disruption, and cost-of-living pressures are squeezing the middle class from every direction. 

What the wealthy have always known: you have to own assets that generate cashflow.  Warren Buffett said it – you have to learn to earn money while you sleep.

The good news? Digital assets – websites and online businesses – give you that leverage without the debt, without the risk, and without needing a technical background.

Trapped in golden handcuffs

High salary, high lifestyle, zero leverage. Stop working & everything stops.

No real assets to show for it

20 years of work, little equity, no passive income. Starting from scratch at 50 is a fear - but it doesn't have to be your reality.

AI is coming for your income

Whether it's your job or your industry - digital skills aren't optional now. They're survival.

Missed the property boom

Especially for millennials - the real estate window has closed. There's a smarter, lower-risk alternative.

No time for family life

You're earning but not living. Burnout is real, and the grind doesn't get better on its own.

WHAT YOU'RE REALLY BUILDING

THE 3 W'S OF WEALTH

WORK WHEN

You choose your hours – mornings, evenings, school pickup times, whatever works for you.

WORK WHERE

Home, café, beach, the other side of the world – your business travels with you.

WORK WITH

Your partner, your kids, your best clients – never a boss you didn’t choose.

This isn’t a fantasy.  It’s what our graduates are living right now.  And it starts with learning one skill, taking one step, and building one small asset in the background.

THE DIGITAL FREEDOM BUSINESS

Two pathways with one destination.

A business you own and can sell.

Matt and Liz Raad spent 30 years buying and selling businesses before discovering that digital assets and digital advisory businesses delivered better cashflow, more freedom, and far less risk than anything they’d tried before.  They’ve spent 15+ years turning that insight into a proven system anyone can follow.

No university required.  No $1M debt.  No employees needed.  Just practical digital and AI skills – applied either to helping local businesses grow online, or to buying and renovating digital assets.  Both pathways create real cashflow and a real saleable business.

You need a degree and a safe job to succeed

You need digital skills and a business you own - the new degree is doing

Buy real estate with a $1M mortgage

Buy digital real estate instead - cashflow without the debt, the bank, or the risk

Build a website for a client, get paid once

Build a digital advisory business - recurring monthly income from clients who need you every month

AI is a threat to your career

AI is the unfair advantage - use it to build digital businesses faster than ever before

Retire at 65 if you've saved enough

Build a digital freedom business now - and exit on your terms, not the system's

START A NEW JOURNEY

Your journey to greater freedom.

What we teach at eBusiness Institute.

1.

Escape the grind

Recognise that trading time for money has a ceiling - and that leverage through digital business doesn't.

2.

Learn practical digital & AI skills

No tech background needed.  Our beginner-friendly system builds real capability fast - including how to use AI as a business lever.

3.

Build a lifestyle income business

Create online income you control - working your own hours, from anywhere, around your family and life.

4.

Create a saleable asset

Grow something worth 6-7 figures.  An asset - not just a job - that gives you an exit when you're ready.

matt liz raad at desk

Follow Matt Raad.

For daily insights into how to buy & grow online businesses and building digital freedom businesses, follow Matt Raad.

SAME SKILLS, SAME SYSTEM, SAME OUTCOME

Two pathways to your digital freedom business.

Build or buy - you choose.

Both pathways lead to the same outcome: flexible income, a real asset, and freedom from the 9-5.  Everything is based around practical digital & AI skill-building – and fully supported coaching from day one.

Build a Digital Advisory Business.
Earn while you learn.

Use AI and digital skills to help local businesses grow their online presence.  Get paid recurring monthly income. Build a client base that becomes a valuable, saleable asset – no capital required to start. 

Earn your first client income within weeks - not years

Use AI to deliver websites, SEO and digital marketing at speed

Build recurring monthly retainers from local businesses who need you

Transition from side-hustle to full-time digital agency on your terms

Best for: beginners, career-changers, and anyone who wants cashflow fast

PATHWAY 2 - DIGITAL INVESTOR

Buy and grow Digital Assets.
Like property without the debt.

Apply Matt’s 30-year M&A framework to online businesses.  Find undervalued websites, buy them below market, renovate them with AI and SEO – and build a portfolio that pays like property, but without the debt or the bank.

Matt's complete due dliigence and evaluation framework.

Find and buy cashflowing websites on Flippa and through private brokers

AI-powered renovation strategies to multiply revenue fast

Build a portfolio generating $10K-$50K/month semi-passively

Best for: professionals with capital ready to work harder than a savings account

COACHED BY PEOPLE WITH REAL SUCCESSES

Our coaches were once exactly where you are now.

Every one of our 10 coaches is a graduate of eBusiness Institute who built their own income and assets using our system.  They’re not theory people.  They’re practitioners who have been where you are – and found their way to freedom.

You can hear the full stories – every one of them – on the Digital Investors Podcast.  200+ episodes of real people, real numbers, real freedom.

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DIGITAL INVESTOR PODCAST

Hundreds of real stories.
People building wealth online.

Australia’s leading podcast on online business and digital investing.  Every episode is a real student or expert sharing exactly what worked, what didn’t, and how they built their freedom.  No theory. No hype. Just real.

REAL STUDENTS. REAL RESULTS.

Everyday people who changed their lives with digital skills.

What the alternative looks like.

No get-rich-quick. No hype. Just real people who followed a proven system – and built income, assets, and freedom on their own terms.

ebusiness institute meetups 2025

I was working 60-80 hours a week in crypto and thought, there has to be a better way. After reading Rich Dad Poor Dad I found EBI. Within a year I had four websites earning $5K-$8K per month. I now travel across America while my sites work for me.

Ashlene

Ex-crypto professional > Digital Investor

I earned a lot of money in corporate but had no time for my family. Pete was a police officer. Neither of us knew anything about digital. Ten years later we own Digital Surfer - a multi-award winning SEO agency on the Gold Coast. We haven't missed a school event since.

Pete & Renee

Ex-corporate & ex-police > Family first business

We built a multi-million dollar digital agency in just three-and-a-half years from a standing start. We started with no digital skills, joined the Champions program, and just kept showing up. The recurring revenue and client retention is what built the asset value.

Amish & Avani

EBI Student of the Year > 0 to 7-figure agency in 3 years

“The main reason I was able to do it so fast was that in your community and in the labs and in Champions, you’re standing on the shoulders of giants – people who have actually done it before, who are a lot smarter than me and have made all the pitfalls and mistakes. Learning off them, combined with AI – that’s how I’ve probably done it as fast as I have.”

John

Ex-Vet> 0-$20K months in under 9 months

I’ve probably spent more time with the kids now than I did working my nine-to-five job, I’m very disciplined with my time. Derek does drop-off, I do pick-up. I work from 7:30 till 2, then spend the afternoon and evening with the kids.”

Derek & Courtney

Ex-corporates > 0 to 7-Figure agency in 2 years

We’d gone from building the business on the side, to me being able to leave work. But inadvertently with what we’ve built as lifestyle entrepreneurs, it’s enabled us to look after our clients and keep growing our business while away. So, it’s just a real “pinch yourself” moment. It was 16 – 18 weeks, which is a third of the year that we were away. Given you get four weeks leave in corporate – that’s effectively 4-5 years’ worth of accumulated leave in a year.

Calem & Jenn

Ex-corporates > Highly profitable lifestyle business

Stephanie Sewell - Digital Marketing Hervey Bay
Jack and Daryl Smart with Matt Raad celebrating the success of an online marketing workshop
Pete and Renee Curran - Digital Surfer
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Lucy and Reefe Wood
Anne Cutting and Dean McKenna - Digital Nomad
Calem Koek online business coaching
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Listen Free.

Hundreds of real student success stories, and insights from leading industry experts, on the Digital Investors Podcast.

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Latest Insights.

THE FIRST STEP IS FREE

Your life doesn't change

until your income does.

Watch our free masterclass and see exactly how everyday people – many with no tech background – are building digital income businesses and creating real assets they own. No hype. No get-rich-quick. Just what’s actually working.

Free to watch. No credit card. No obligation. Hosted by Matt Raad.