eBusiness Institute

Matt Raad Interviews Ewen Finser on How The Google Update Impacts Multi Million Website Portfolio

Multi-Million Dollar Website Portfolios + Google Updates!

What happens when you own a multi-million dollar content site portfolio and Google rolls out a major content site update (HCU)?

What can we learn? Where can we adapt? And, most importantly what are the opportunities?

Who better to answer these questions than Ewen Finser, who has raised millions of dollars to launch portfolios of 20-30 content sites at a time.

With the recent HCU update, some of his sites got hit, yet across his portfolio on the whole everything is fine.

In fact, out of this he has seen a lot of great opportunities for site owners over the next 3-5 years.

Watch the interview or read the article below to discover Ewen’s insights and how you can capitalize on these opportunities!

Matt: Welcome to the Digital Investors Podcast. I’m your host, Matt Raad, and today, we have a returning guest, Ewen Finser, from Venture 4th Media. For those of you who don’t know, Ewen runs a portfolio of niche content websites. 

What’s interesting about Ewen is he raises millions of dollars to build content sites, and he uses similar strategies to what we teach here at eBusiness Institute. If you are on any of our courses, Ewen is doing exactly what you are doing, but at a massive scale. So, he’s got big funds behind him to do this.

Ewen is an interesting person to talk to, particularly right now with the latest Google updates, because he builds lots of content sites. I want to see what’s happening with the latest Google updates. And of all the people who have hundreds of websites, he is right at the forefront, looking after investors’ money.

So, Ewen, thank you so much for coming along today to share your firsthand experience of the latest HCU update.

Ewen: It’s great to be back, Matt. And yes, I’m excited to talk shop!

Impact of Google HCU update – AI content hit hard

Matt: What’s happened over the last six months since the Google HCU update rolled out? 

I’ve been talking to lots of people like yourself who own big and small sites, and the results are fascinating. Some are up, some are down. 

I don’t think it’s quite as bad as everyone’s making it out to be for genuine real content sites. There’s a lot of fear around, but I’d love to hear from you. What sort of things have you seen over the last six months since this update’s been rolling out?

Ewen: It reminds me of the early days when I first started in SEO over 10 years ago. I was coming in amid a big upheaval. The environment and atmosphere back then were similar to today. 

If we go back to last September, the helpful content update (HCU) has harmed a lot of sites with AI content. If we look at this big picture, I think Google is trying to figure out how to combat spam and AI-generated content because the differentiator between original content and AI has diminished

In the old days, you’d see a site ranking and it would have really bad writing, spun content, or non-native speakers writing about something they have no experience in. These articles were very easy to spot. But today with AI-written articles, at first glance, they read well and are a lot easier to fool algorithms that are inherently not human. 

Google has even admitted to this in an infographic, which shows them at an internal meeting, saying,, “We don’t understand documents; we fake them.” Google is struggling with this because its algorithms are all based on user signals. 

Within the last six months, AI content has become democratised because anyone with a little bit of money can now create mediocre content. This is the sort of content you would have seen on a starter affiliate site five years ago that someone might have bought “done for you”. So, the bar at the bottom is a lot higher now.

Why is Reddit ranking in search results over my small content website?

Ewen: Google is trying to react to this content change. As a result, we’ve seen impacts particularly for smaller publishers because Google’s now defaulting to “authority, authority, authority.” As such, we’re seeing how Reddit has taken over a lot of searches.

One theory I’ve seen out there is that until Google tries to figure this all out, Reddit is a great placeholder for them. So, they’ve outsourced the problem of moderating to Reddit and said, “You know what? We don’t exactly know how to deal with this, so we’ll send them to Reddit because we know there are real people in there who are passionate, so we’ll let them deal with it”. As a result, forums and places like Reddit that used to be old have become new again.

So, we’ve definitely seen some impacts. But overall, I’m still very bullish on content sites, and I think there’s a huge opportunity for content marketers to do well in the next five to 10 years.

Matt: And that’s a big part of what I want to cover in these interviews. You and I have been doing this for so long and are both still very bullish about content sites, particularly in this environment.

It always goes in waves, and everyone panics. But out of it comes the most amazing opportunities, which we will cover in just a minute. 

Ewen shares the impact of Google updates on his own Content Websites

Matt: You now have a wide range of websites, from brand new to quite established. Have you noticed any recurring themes or seen any numbers that you’re happy to share?

Ewen: Yes, so we have a very broad set of data. We also have what I call “The Skunkworks”. These are sites in various stages of experimentation. They are like little Frankenstein sites where we’re trying different tactics, and so we’ve got a good barometer on what’s happening. 

The 3 types of sites in Ewen’s portfolio that received a Google penalty in the latest update

Ewen: We’ve had about 10 sites out of a hundred that were negatively impacted. They’ve been slapped with a Google spam penalty, and they’ve been quite heavy-handed with that designation on some sites. 

1. Websites with old, outdated content

Ewen: So, when I look at those sites, I say, “Oh, there’s like three or four of them that are older sites. We haven’t updated the content in a long time. They had heavy ad loads, there wasn’t spam content, and it was human-written content.” 

But were these sites best in class? Probably not anymore because we haven’t updated them in a long time. So, I can justify those sites.

2. Starter websites with no branding

Ewen: There were a couple that were starter sites. These had great content on them but didn’t have all the branding, or any social setup yet. They just looked like someone had plopped down a bunch of articles. 

So, whilst I don’t agree with the designation, I can think, “Okay, I can see how a manual rater can come in and say those are not genuine brands. They are just built for SEO.” 

3. Sites penalised for unknown reasons?

Ewen: Then there were a handful, I’d say two or three, that were really good sites with high-quality, original content. We thought these sites were leaders in their space, but they also received this designation. 

So, overall, it’s a mixed bag for us. However, our biggest sites are fine. We haven’t seen any penalties or anything like that

Bigger authority sites have been a lot more stable in recent updates – but there’s still a lot of volatility short-term day to day…

Ewen: I can say that since Google announced this March update, it’s been up and down for many sites. Looking at the search console that day, we had a nose dive on one site, and then yesterday, it was back up, and it’s like, “Well, what happened? Why is that giant V there?” 

We have no idea why. All I can say is that Google has signalled this. They even went to the press, unlike they usually do, and prepped us all for this update. 

They even told the parasite SEO folks, “Hey, you got two months’ warning to clean up your act.” So, while they’re going to roll that out in May, I’m prepared for March to be very turbulent. 

In answer to your question, yes, overall, we were impacted, and it started back with the HCU. It’s been a negative dampener on a lot of content. So, whilst I’m optimistic about the March update, at the same time I am not willing to just trust Google to do it correctly. So I’m always looking out.

Matt: What you’ve said is what I’m also seeing across the board. I’ve been speaking with lots of people and they’re all reporting the same thing. Interestingly, for some of our clients with bigger sites, the traffic’s going up or holding steady, but some have also been impacted. And so, I’m seeing the famous Google dance, where everything is very volatile right now. 

Does Google Search Console play a part in Google updates?

Matt: You mentioned to me earlier that you had a portfolio of 26 sites on one Google Search Console that was completely unaffected. That’s an interesting observation in itself.

Ewen: Yes, and I think there are all sorts of theories out there about SEO on Twitter right now. But again, it’s really a matter of ‘wait-and-see’.

Matt: What did you read? A note to our readers – you need to be very careful about what you read out there. As you said, Ewen, these are all conspiracy theories to a degree. But this is an interesting one though.

Ewen: One theory is that if you have a site that was manually reviewed or reviewed by someone who isn’t necessarily a niche expert, then they’re just looking at the guidebook. They’re looking to see, “Is this site okay?” And so, it’s easy for them to then connect the dots and zoom in on everything in that portfolio on that Search Console.

But yes, we actually had two portfolios that were completely untouched. Not one site was affected. And it’s not that we built them any differently, it’s just they existed in a different Search Console.

Matt: That’s very interesting, Ewen. Back in my day, in 2010, us old SEO’ers had a theory going around that if you were doing Black Hat SEO (i.e. naughty SEO tactics that you shouldn’t be doing), not to put the site onto Google Search Console. Why? Because Google could very easily go through and link up all your sites. 

So, you would keep it separate, and we wouldn’t put Google Analytics on those sites. Not that I’m saying we do black hat SEO anymore! But, I’m making the point that in some circles, this tactic was well-known, especially because back then, Google did a lot more manual reviews.

Are content sites with Ads being penalised?

Matt: Another interesting thing I’ve observed is that Google is now understandably targeting sites with spammy ads. 

This makes a lot of sense to me. Again, back in the old days, it was well-known that if you had a website that started to come up in the rankings, say you started making $5,000-$10,000 a month and were a leading site in your niche, then you had a very high chance of getting a manual review. Especially in a micro niche, your site would be reviewed to check your AdSense account and to make sure you weren’t spamming it.

That’s why they’ve been warning everyone. Google was strict about it back then, and I’m surprised they’ve allowed all these spammy ads in recent times. When you use services like Ezoic, Raptive, Ad-Thrive, etc., they will often spam the site with more than three ad blocks, and that’s against Google’s terms and conditions. 

Have you noticed anything across your sites or any data to back up that spammy ads are one of the flags to Google?

Ewen: It’s interesting because after HCU, we had a couple of sites where I said, “Okay, we have ads that add incremental revenue to the site. But the actual play here is a high-value affiliate. So, let’s turn off ads and see if that gives us a benefit.” 

So, we tried that back in October. I can’t say it’s helped, but we also haven’t gone through this March update yet. We’ve had this extended period where Google has been evaluating what the results are. We’ll probably see whether we were correct on this on 1st April.

We do have a couple of sites that were hit, and we submitted a reconsideration request to the spam team, saying, “Hey, we’ve removed the ads.” This is like an open loop and hasn’t been responded to yet. So, we are testing and I haven’t seen any definitive proof yet. 

Consider creating a better user experience with different monetisation methods

Ewen: Zooming out a little bit and thinking about it – ads are not a great user experience. It’s like the lowest bottom-feeder rung of the value chain where you’re not always displaying relevant things, even if it is minimal ads.

We need to think about the higher-value verticals and how we can build more without ads, whether that’s affiliate or digital products or memberships, etc.

Matt: Perfect. I want to reiterate something for our readers: When we’re talking about ads, we’re talking about spammy-looking ads. 

According to the Google terms and conditions for the AdSense program, three AdSense blocks are fine. Once you get beyond that, if it starts to look spammy, it does give a really bad user experience.

I’m particularly wary of pop-up ads on mobile devices that annoy Google. Many content website owners don’t consider the mobile experience enough with ads. It can be a bad user experience, and Google has written about that, so just be careful there. 

So it’s still early days to know for sure, and no one really knows yet. 

2 key elements to increase the value of your content site

Matt: Let’s change gears a little bit. You’ve got your bigger sites, and you’re doing fix-ups there. Where are you seeing the opportunities now? What are you excited about? What’s this Google update made you do and how are you re-evaluating opportunities going forward?

1. Original content is highly valuable in the wake of AI

Ewen: I think when you zoom in too closely, it looks like the sky’s falling. It seems like SEO isn’t working anymore. But if you zoom out and see this environment with AI proliferation everywhere, the value of original content goes through the roof.

So, if you can build that editorial team, that’s going to be a huge advantage long-term. Even if you believe AI will be dominant in the future, it still needs raw material to ingest. And the more AI there is, the more material it needs to access. 

Even in the future, the blockchain will be able to attribute original thoughts and create original, creative outputs at a fraction of the cost to creators. And so, when the AI delivers a result, there’s a supply chain of people who get paid. 

That’s my big picture. But of course, it’s hard to match that up with the present reality. You can’t build a business model on that just yet. In the interim, we need to focus on:

  • Community building activities
  • Brand building activities
  • Building an email list.

2. Growing a list keeps visitors coming back for more information

Ewen: The email list is important, particularly in terms of ads. There are privacy concerns with ads, cookies, etc. But if you have an email list, you’re allowed to do more and the value of that visitor is a lot higher if you have their permission. So, one thing we’re very interested in is the rise of newsletters.

We’re seeing a whole trend here, which says to me, “Look, we’re a media company.” But how different is that really from what we’re doing with building these niche websites? 

Thinking about it from that perspective, 

“Can this content brand exist as a community, or a newsletter, or an email list? If it can’t do any of those things, it’s not very interesting to me anymore.” – Ewen Finser, Venture 4th Media

For example, besthoverboards.com, who is that person? They’re someone trying to make a purchasing decision. 

In the lucrative markets of the old days, that would have been a great affiliate site. But that alone is going to be very limited. You’re just engaging with that person at the point of sale when they’re making that purchasing decision. There’s no real reason for them to stick around. 

I guess you could make it work, but I’d prefer to go into things like home brewing (i.e. people who make their beer, etc.). In other words, a passionate business where there can be an affiliate, display ads, courses, etc. You can even build a membership community. But essentially, you have all these options. And what ties all these opportunities together is the list.

How does building a list improve the value of our content websites? 

Ewen: So, how does that list relate to Google traffic? If you’re turning the flywheel with Google traffic, people are constantly coming through the door. We’ve become very used to the model of thousands of people coming to our site every day, making a purchasing decision, and never seeing them again.

But, if you can capture 2-5% of them and start building another flywheel separately around an email list, this becomes a long-term growth trajectory in a durable business. That’s actually one of the most durable businesses I can think of. 

One of the great examples is my friend Matt Paulson, who runs this company called marketbeat.com, and I think he’ll do 40 million top lines this year. They have 11 employees. It started as a vlog, but essentially, it’s now a stock market research platform. He has close to 4.5 million email subscribers.

Matt was also impacted by some of these updates and he said, “It doesn’t matter, I’ve got 4.5 million email subscribers. That’s how I’m orienting my thinking around opportunities right now. Yes, there are other opportunities, but that’s my North Star right now.

Matt: We’ve also known and taught this to our students for many years now – you need to have an email list. If you’re going to do the content strategy, this is where the gold is.

Look for unique opportunities to grow a list for your passion content sites

Matt: So there are two big takeaways as AI gets more and more prevalent:

  1. Real content is going to become more valuable. 
  2. When we have a website with real content, can we add an email list or newsletter behind it?

If you can’t do this, maybe it’s a bit too generic.

A cool example is a standard affiliate site for air fryer reviews. I’ve recently seen this promoted everywhere on Amazon Kindle. There’s a lady who’s come out as the guru of air fryers and she’s written a book. This is cool branding, but you’ve got to be passionate about it. So, this is what we’re teaching.

“If you are passionate about a niche, it’s a lot easier to get in and do the things we need to do to be successful online.” – Matt Raad, eBusiness Institute

In this example, the lady created a bestselling book on Amazon about air fryers. She’s even got a cool cover and personal branding with it. 

That’s probably the smartest way I’ve seen to take what you would consider a generic review style niche and grow it into something. And we can add on top of that your suggestion to include an email list or newsletter to this website. Brilliant!

Are Forums making a comeback?

Matt: Talking about everything old is new again – going back to 2010, forums were huge. Today, it looks like they’re making a huge comeback. 

It’s funny, over the years, we’ve gone away from teaching people to do forums because they’re not passive. They take a bit of work, especially to get them going. And then, someone’s got to look after and moderate them.

What are your thoughts on forums these days? Google seems to like them now, all of a sudden.

Ewen: It’s totally interesting to see them come back. When we used to see forums in search results, we’d think, “Oh wow. We’ll just publish a focused article, and we’ll outrank them.” That was a great weakness signal for us to pounce. 

So yes, I think it’s interesting. Forums are coming back and I think Reddit is the biggest forum that currently exists. So, we’re seeing that as a very interesting case study. 

We are even experimenting with cross-posting some of our content over on Reddit and it’s ranking immediately. So, there’s a whole strategy for leveraging their platform.

The value of private forums for your passion websites

Matt: I’m talking about forums within your niche site. We’re starting to see some of the examples in the travel niche. There are simple little forums that are ranking on the front page of Google in highly competitive niches.

Ewen: Yes, so Google’s approach is around user-generated content. There’s this bucket of public forums such as Reddit and Quora that are all in the same neighbourhood. That’s why I mentioned it. 

The challenge is it’s a lot of work to oversee a forum. You can either find one that you can acquire, or you can put all that effort into creating a community. Either way, it’s incredibly durable.

A forum is like a private drawbridge to your castle that YOU control…

Ewen: The other thing, connecting it back to the AI discussion earlier, is that data is the new gold.

If you can have a closed community that you control that’s not Reddit, you control the keys to the castle. And that becomes incredibly valuable. Imagine if you create a chatbot off of your proprietary data, your expert community, etc., or it just generates insights. I think there’s going to be a tremendous opportunity there. 

I actually talked about this in one of my recent newsletters – the idea of raising the drawbridge. If you think of the moat concept, or at least having a drawbridge you can operate. You get all the Google traffic in, but then with the threat of AI taking your content, or Google not getting it right, etc., you can then raise that drawbridge and say, “You know what? I have the people in my castle that I can market to, and then I can grow with.” 

It’s been very interesting this time because Google is trying algorithmically, and I think it will ironically get to that point where they’ll say, “Well, write for your audience and don’t pay attention to SEO.” But of course, if no one paid attention to SEO, you’d never rank or get traffic. You couldn’t create content because it wouldn’t be economically feasible. 

That’s where you have to take this moat concept and create an email list. 

You start engaging with your community, writing newsletters, having a forum, and communicating with them. If you do that, you’ll end up in a place where you’re more aligned than you’ve ever been. You’ll even become more aligned than Google can approximate with their algorithm. 

This is a very interesting time. If you pick your head up a little bit, look at the implications, and capture some of the value of these different channels, I think it’s going to be incredibly lucrative if we can pivot fast enough and not lose our shirts.

How a $600+ million dollar company used forums as their key strategy

Matt: It makes me think of Internet Brands, of the companies that inspired Liz and I when we first got going online. We realised we were doing the same strategies as them, except they were doing it at the $100 million-plus level. 

Internet Brands used to be publicly listed in America and they would buy up content sites. When they were listed, their strategy was publicly available for everyone to see. This was back in 2010, in the midst of the GFC, and they were very deliberately buying niche sites.

They had loads of sites, but some of the famous ones (which were actually competitors in some of the niches we were in) were:

  • Gardening Site
  • Crafting website
  • A site dedicated to commercial pilots
  • A very niche motorbike site which was a forum on one specific Honda model – CBR

Their key monetisation strategy was making money only from AdSense. But they would only buy or build content sites into which they could build a forum. They said this was their winning strategy, even back in 2008 during the GFC.

It’s funny, everything old is new again. It looks like that’s a big winning strategy in this day and age as well. So, if you’re looking for opportunities to purchase a website, think, “Can I add an email list, newsletter or forum to this site?”

Another great opportunity is to look for old websites that already have a forum on them. I actually found a bunch of them live at one of our recent events. Forums were huge years ago, so you can buy these old sites, probably very cheaply, and resurrect them. Have a look for these sites in the broker platforms, or you can search through the back pages of Google.

Ewen’s strategy for buying and building websites

…and can you really buy a good quality content website for under $20,000?

Matt: So, looking at buying these opportunistic sites, Ewen, let’s now go to the final part of this interview because I find what you are doing there interesting. 

You typically raise millions of dollars and build sites from scratch. However, in recent times (particularly now), you have become more open to opportunistically buying websites. What’s your main strategy there?

Ewen: Our approach is much more omnivore now, rather than build versus buy. We’re looking at the overall opportunity for this market, and what are the most effective distribution or traffic generation strategies at this given point in time? 

Of course, having sites with a forum would be great. Another thing I look at is whether they have an old email list. 

He recently bought a site with over 20,000 email subscribers for $7,000

Ewen: We bought a site recently for $7,000. It had some ads on the decline, below the media buying threshold, so the ad network wouldn’t have carried over. Given that, the seller couldn’t sell it for its full value. But he said to us, “Oh, by the way, I have 24,000 email subscribers. You can have that list too.” 

I didn’t let on at the time, but I thought, “Wait a second. Do you mean I can buy 24,000 email subscribers for 50 cents on the dollar or less than that? Absolutely! I would love to do that.” 

Of course, some of that list is dead, so you have to go through it and clean it up. We ended up with 20,000 active subscribers, which is amazing.

Matt: That’s so inspirational for our readers who might be new to this game and thinking, “Oh, to make the big money, I need to spend six or seven figures to buy a website.”

But, you’ve just heard it from Ewen himself. He has millions of dollars in his war chest to do this. He raised his funds, yet what’s he still doing? He’s buying the same types of sites that we recommend you start on. These are websites under $50,000. But Ewen bought this one for under $7,000, which is so exciting. And this is what Liz and I do too. 

What does Ewen look for when purchasing content websites?

Matt: You can still hunt around and find these amazing bargains. Is that your strategy, Ewen? Are you spending big money on websites? What’s your sweet spot, dollar-wise, when you’re looking for website buys?

1. Aged sites that stood the test of time through past Google updates

Ewen: When I look at it, if you’re building sites from the ground up, I can say there’s a good 6-12 months of building where you’re creating a certain set of materials that maybe in 12 months could become outdated. 

Otherwise, you have to invest a lot of money, which can be incredibly lucrative if it works. At the same time, it takes a while. As we’ve seen, 12 months in the SEO world can be a lifetime. Everything can change. 

So, the advantage of buying something that is aged is that it has been through the wringer a little bit. There’s a slightly lower risk profile when looking at the intrinsic value.

2. Undervalued passion sites with quality content

Ewen: The other thing I didn’t mention is even if the site didn’t necessarily have a form or an email list, my number one due diligence is to look at the quality of the content.

Because intrinsic value is there, it doesn’t show up on a PnL. That’s why I am going down the ladder. Often, at the lower end of the spectrum, you find enthusiasts who are putting out tremendously valuable content. They haven’t figured out the business side of it yet. 

As you climb the value chain, people who have half-million-dollar sites are typically savvy operators. And if they don’t seem like they’re savvy, don’t trust that because they’re doing something right. There’s going to be less opportunity to come in with a skillset and move the needle versus some of these smaller sites. 

So, I look at just the content inventory itself. If the site went to zero tomorrow (for whatever reason), you would still have quality content that’s portable, which could be repurposed in different things. For example, use it in your emails, etc.

Looking at it from that perspective, you can sometimes buy content, but it is hard to value if there’s no revenue attached to it. But I can look at it and I know what the replacement cost is because I’ve built all these sites myself.

If it’s an equation that works out, then we’ll make that buy all day long rather than having to spend money to build that site instead. For example, we’d probably have to spend $25,000 to achieve a similar level of content, plus the email list and socials they have, etc. So, it’s a simple maths equation for me.

Is now the right time to buy content websites?

Matt: I think for anyone reading this who’s actively learning about how to buy or build websites, now may be one of the best times to buy them.

Of course, it would have been better to buy sites 10 years ago. But we’re coming full circle now, and there are so many opportunities that we’re seeing through buying and building these sites and realising the volatility that comes with it. There are plenty of opportunities. 

And, as you said Ewen, with the more unsophisticated, older sites that are just sitting there, these have genuine content on them which is worth so much money now. And you have the ability to put an email list on them.

There are sites like you found for $7,000. You can typically get these sites for under $20,000. People want the cash. They’ve heard about Google doing these big updates, and they don’t want to deal with it. They just want the cash, and so you can pick them up for cents in the dollar. There are some great bargains out there that you can turn around.

We call these sites “fallen angels” or “diamonds in the rough”. They’ve just been sitting there and haven’t been polished or shined up. 

So, is that going to be a bigger part of your strategy going forward rather than building the sites now? This is more the year when you’ll go back to buying sites?

Ewen: Yes, right now, given where the multiples are, I think there’s going to be more opportunities once reality sets in. 

Now we’re six months post-HCU. The challenge was that in the first couple of months, people said, “Well, this can’t be real. My site’s declined, but it’s going to bounce back.” But maybe now, their expectations are trailing. So, the revenue had declined, but their expectations were still a couple of months behind.

Spotting the opportunities – investing when others are fearful

Ewen: This is a very tricky game, but now that it’s kind of sunk in, there are a lot of people that are honestly giving up and there’s a silver lining to that. There’s an opportunity for the people who can see the value (the diamonds in the rough). But the reality is to properly see them.

Like Warren Buffet always says, 

“Be greedy when others are fearful.” – Warren Buffet

It sounds great in theory, but when you’re feeling that fear, that’s the time. And it is a very difficult thing to wrestle with because, yes, the news is negative or isn’t as optimistic as it once was. So, how do you overcome that while still being rational and clear-eyed about the risks and the opportunities?

But yes, I think this is the time where if you believe in the future of content, that email lists have value, that communities have value, and you are willing to place some bets on good assets, then there are sites out there right now.

Learn how to take advantage of website buying opportunities with the right knowledge

Matt: This is fantastic, Ewen. I want to say a big thank you for coming along today to share your insights. Our community really appreciates hearing from you, and it’s a lot of fun having you. 

We get a lot of feedback from your updates, especially when you speak privately to our community. They love being able to hear your experiences and advice on what you are personally looking for. 

One of the things I want to point out is that we teach exactly what Ewen’s doing right now. The key to all this is knowledge. Knowledge is how you de-risk in any business or economic situation. 

So, if you’re interested in learning more and haven’t done our free masterclass yet, please make sure you go and do it.

You can get into this game for under $10,000. But make sure you learn how to do due diligence and know what you’re looking for because there are some really good opportunities out there.

Make sure you check out our free masterclass that shows you how we buy websites and how we do due diligence on websites – they key things we look for plus real live examples and deals.

how to buy websites for semi-passive income matt and liz raad