Is your website earning the most that it can?
Most websites aren’t, and yours probably isn’t either. But it can if you know what to do.
Today’s special guest is Benjamin Schardt from TreasureHunter Media. Benjamin uses the exact same SEO principles that Liz and I teach to optimise websites and increase traffic and revenue.
But he also offers a unique opportunity to acquire websites across passion niches. This is a different approach to most brokers we’ve interviewed in the past.
And this approach is exciting, especially for those of you with smaller passion content sites.
WATCH THE VIDEO or read the transcript below to see how you can double your website’s revenue using these insights.
Benjamin Schardt from TreasureHunter Media shares a unique way to grow and sell your existing passion blogs
Matt Raad: Hello again, everyone. It’s Matt Raad here, CEO and co-founder of eBusiness Institute, where we teach people how to buy and sell websites.
Today, I’ve got a very special guest from Munich in Germany, Benjamin Schardt, the co-founder of TreasureHunter. And these guys buy content sites, the very kind of sites we teach here at the eBusiness Institute.
What caught my eye about the team at TreasureHunter, and what’s really exciting for our community, is that they buy passion websites. These are the types of sites we’ve been teaching for many years at eBusiness Institute – websites that are in the travel niche, your favourite sports and hobbies. And in particular, what’s even more exciting for our community, is they buy little tiny sites as well, so they’re happy to look at those.
So, this is exciting for members of our community, regardless of whether you’re a beginner, intermediate or advanced. You’ll learn the types of sites Benjamin is looking for and why they’re buying them. And we’re also going to see how they’re managing to double and triple these small passion sites.
You’re also going to learn some unique ways of monetising small websites that you maybe haven’t thought of before. That’s because through treasurehunter.media, you’ve got an opportunity to monetise your small sites if they buy you up or want to bring you on their platform.
So, Benjamin, thank you so much for coming along today to share your story with us and what you guys do. You’re in Munich, and I know we’re in totally separate time zones at the moment, so thanks for coming along.
What type of content sites are TreasureHunter Media looking to buy?
Matt: Let’s jump straight into it. TreasureHunter Media buys up small sites, and your specialty is content sites. What sort of sites do you specifically look for?
Benjamin Schardt: Thanks a lot for having me, Matt. It’s a pleasure. And indeed, I think it’s 12 hours difference between us, right?
Benjamin: So, thanks for making this possible.
I want to start by putting numbers behind what you named small passion-driven content sites. There are two things we are looking for:
1./ Firstly, there are flagship assets (sites) that we’re going to acquire that typically have an asset value somewhere around $300k to $1,000,000.
Those sites typically generate around $8,000 – $10,000 a month. This is the starting range we look at.
2./ Next, we have our content licensing model, where we are looking to partner up with smaller blog assets. These can start from just the first visitor to a couple thousand visits a month.
Matt: Wow. So there are opportunities for people using the strategies we teach of buying and building up small content sites.
Even if they just have a few thousand visitors, they can potentially look at alternative ways of monetising through your platform.
Is this all under TreasureHunter, or is it Ever-Growing?
Benjamin: No, this is all under the TreasureHunter umbrella.
There are 2 buying methods TreasureHunter consider when looking to purchase content sites
Benjamin: These are the two angles we consider.
Method #1 – Flagship Approach
Benjamin: For the flagship approach, we look at established assets. These are sites that already have an existing audience, recurring traffic, and diversified monetisation.
Ideally, they should also have a diversified way of how to attract people. So, not just 1% organic traffic, and already a mixture of email traffic, social media, etc.
Method #2 – Self-Licensing Partner
Benjamin: And for self-licensing partners, we look at blogs that might have just started or who have content producers behind them who love to write and create content.
We’re looking for people with a certain level of expertise in their field but don’t necessarily have the marketing skills etc. Or maybe they just lack the time on how to push the horsepower on the road, as we say here in Germany.
We then partner up those blogs with the flagship assets. We take the content, make their licensing agreement, and publish it on the flagship. Based on the authority of this strong flagship domain in combination with SEO measures, we think about interlinking and the semantic work we would apply.
The content then has a good opportunity to rank well to get inbound organic traffic and create revenue for us. But most importantly, it generates this for our partnership partners too.
Matt: And in effect, I guess you are still an aggregator.
Why TreasureHunter has raised $10 million to buy passion content websites
Matt: So, you’ve raised funds out there. Are you allowed to say how much you’ve raised?
Benjamin: So far, we’ve raised up to €8,000,000 in total.
Matt: Is that Euro or US?
Benjamin: It’s Euro.
Matt: Okay, so you and your business partners have raised over $10,000,000 to buy up websites. For anyone reading this, the 101 basic business model is you could view TreasureHunter as an aggregator.
In a top-level view, is that how you would describe TreasureHunter, first and foremost?
Benjamin: Yes, digital demand aggregation is the technical term.
Myself, Michael, Olaf and Daniel are the founding team. If you look at the purpose of why we started, we had (and still have) this idea of democratisation in digital media. That’s because in Germany, in the US, and I guess pretty much in every country, there are a few large players out there who play this monopoly game. And often, they do not have the best content, to be honest.
It’s often those smaller-sized assets with passion-driven content creators behind them who are really into the topic. It can be topics like playing tennis or the gaming industry. Or it could be the travel niche where they have visited a particular country many times or might have even been living there.
They have firsthand experiences and are sharing these experiences from their side. And this is the quality content that we are looking for. It is content that is likely missing for some of the broader media companies and corporations out there.
And yes, this is kind of the David versus Goliath game. We’re aggregating a lot of Davids, which has become a big goal, but this is our goal with TreasureHunter.
Using quality content from smaller passion blogs to fill the gaps that big media companies miss
Matt: That’s why I wanted to talk to you today, Benjamin. As you know, I was excited when you told me what you’re doing because I love that single-minded focus that you guys have. It’s very much on creating high quality, but let’s call it real passion sites.
You’re out there on the hunt, and that’s why you’re called TreasureHunter. You’re hunting around there for these real sites. They can be big or small sites. And you approach them in passion niches because they are true subject experts.
There are big generic sites out there that aren’t subject experts. So, you guys are doing the opposite of that. You’re creating very niche and passion-driven websites.
Benjamin: To me, it makes sense because by having these and emphasising this passion-driven approach, we also have the opportunity to build a community.
We can provide a good point for everyone who has visited one of our assets to come back to see what’s new. They’re able to connect and subscribe to newsletters. Even though newsletters are old-fashioned, they still work to keep an inner circle and to subscribe or be part of our social media entities.
We are staying connected, staying close to the assets. This is how we want to grow these brands we will acquire.
Benjamin Schardt shares how his passion for SEO started TreasureHunter
Matt: What’s your background? How did you guys come together with this awesome business plan? Because you all have a depth of experience. It’s very impressive, but what about yourself personally?
Benjamin: Well, I started after school. I was studying biology and chemistry to become a teacher, to follow my parents’ advice in some dimension. I remember when I was enrolled and started university life. At the same time, I made myself self-employed.
I gained my first experience creating websites and finding answers to questions on how to get traction and traffic on these assets. That led me quite quickly to social media and SEO.
Then I founded a small agency here in Munich. I gained more experience and had some partnerships and internships at other agencies in the region. That was how I grew my skills and my expertise level.
After starting a Digital Agency, Benjamin partnered with Ever-Growing…
Benjamin: And then also after two, three, four years, I met Michael and Nora. They were also located in Bavaria and already had Ever-Growing as a business. Ever-Growing is a completely bootstrap, PubTech publisher.
So, what we are doing at Ever-Growing is partnering up with those big previously mentioned media corporations. We’re providing Commerce Content of product videos and product comparisons. We’re maintaining this content, optimising tech and so on.
Michael and I started collaborating on this back in 2017, and I became the CEO at Ever-Growing. We’ve been collaborating every day since then over the last few years.
We also took a look at this digital market and saw more aggregation models coming up in the e-Commerce and digital agency space. We’re seeing this in Europe, the US, and probably everywhere in the western world.
…and together they started TreasureHunter to fill a much-needed content quality gap
Benjamin: And the more we got to know these giant media corporations and developed a passion for the gap in quality towards small and mid-sized assets; we came to the idea of TreasureHunter. This is why we founded TreasureHunter last year.
Matt: That is awesome.
So, all of you have a deep SEO and online content strategy background. And you started as a digital agent, another strategy we teach at eBusiness Institute.
Were Michael and Nora clients of your digital agency? Is that how you got to know them?
Benjamin: Yes, I started to provide SEO and content marketing products at Ever-Growing, which was how we met.
Matt: And that’s how you’ve collaborated and built TreasureHunter.
How do TreasureHunter acquire and scale content webites?
Benjamin shares the 4 stages used by TreasureHunter to successfully purchase and onboard each new content website…
Matt: Obviously, your strategies revolve around content and SEO, and you’re very strong in that. That’s your superpower in terms of looking at these sites and identifying you want these passion sites. Let’s have a look at that.
Can you give us some examples of the sorts of sites that you would typically buy? You mentioned you have the flagship site as well. How does it all work, and how can you then roll these sites into your portfolio?
Benjamin: I’ll start at a top level to quickly lead you through the overall process.
Step #1 – Niche research
Benjamin: Everything starts with data mining and research. What are the assets out there? So, we don’t only follow the on-market approach with platforms like Empire Flippers and Flippa etc. We also have an off-market approach based on the data we’re aggregating.
For example, thousands of SEO tools are out there where we can measure the organic traction of these assets. We combine this data in our DSP (data science platform). And then we also monitor their performance in different verticals, such as gaming, travel, sports, food etc.
Step #2 – Acquire Website Asset
Benjamin: When we hit some metrics with our thinking about the overall organic traction, we then want to see some connection with some assets we have already acquired.
And this is an entirely new element. It is not part of Ever-Growing and has not been seen anywhere else in our history. This is an M&A department, and we are very glad to have Tiam, who you already know, Matt. They did an incredible job. Out of nowhere, they created this amazing M&A team to reach out to those asset owners and enter discussions about selling (or us buying) these assets.
What constitutes a Flagship Website?
Benjamin: So, what are we looking for? As I said, for a flagship asset, it’s starting somewhere around $8,000 – $10,000 a month in revenue. There has to be some kind of topical fit to the assets we have already acquired. But also not too much of a fit.
We’re thinking about duplicating content and audience. So, there has to be something new content-wise. This can also be from the founder’s background in the content’s tonality.
We talk a lot about asset-specific DNA at TreasureHunter. Every asset has its own DNA, its own tonality.
Step #3 – Onboarding to create a blueprint
Benjamin: Once we have a good match and acquire the asset, it goes through our onboarding department led by Andres. Andres comes from Tribune publishing and has tons of experience with all different kinds of assets, from small to very large ones.
The onboarding is all about exploring the assets based on our audits. We find low-hanging fruits and see how to curate those most efficiently.
It’s also thinking about long-term portfolio strategies (synergy based mainly) with the assets that have already been added to our portfolio.
At the end of the process, we have a clear forecast and an operative game plan (blueprint) for this specific asset.
Step #4 – Implement the website blueprint plan
Benjamin: And then, onboarding will forward that information to our operation teams, typically led by a product owner. We have one product owner per asset. We also have an operations department, SEO, social media, tech, editorial etc., who take care of the discussed and defined operational steps.
So, this is the top-line approach and the licensing partnership for the already acquired flagship assets’ operative element.
How much does TreasureHunter Media pay for website assets?
Matt: Okay. And in terms of your buyouts, you like to own the asset entirely? Are you happy to do an earn-out over time? Can you explain how that works?
Also, Benjamin, how much do you pay for these websites? What sort of multiples are you paying? Because you do structure very good deals with potential sellers, don’t you?
Benjamin: Well, again, I will refer to Tiam, who does an excellent job of market analysis and has good negotiation skills.
Multiples paid for acquiring bigger flagship assets
Benjamin: We typically acquire these assets for a multiple of around 2.5 X to 3.5 X. That is the average zone for flagship assets these days.
Earnings paid for licensed partners
Benjamin: And for licensing partnerships, we typically structure a deal where we define an EPV (earnings per visit). Then we provide Google Analytics access or whatever tool we use for traffic measurement.
At a quarterly level, we check the traffic and multiply it by the EPV, which becomes the revenue for the licensing partner. And if the licensed asset already had some revenue level, that is locked in as a minimum revenue baseline. So, at the end of the day, there is no risk for the licensing partners.
How does partnering with TreasureHunter work for your smaller content blogs?
Matt: Can you explain the licensing part of this a bit more? This is where people in our community could be really interested. It is not necessarily an outright sale, and it doesn’t have to be a big website, does it?
Matt: It must be good content that fits with one of your existing flagship digital assets. Is that correct?
Benjamin shares an example of partnering a small passion site in the travel niche
Benjamin: When we spoke earlier, you mentioned the German travel book reisefroh.de. If we go back to the DNA of Reisefroh, it’s a blog about sustainable travel at a low budget. In particular, it is especially important for students. Our focused audience is people aged somewhere in their 20s.
And let’s say we stumble upon a blog focusing on sustainable travel in Austria, in the Alps, for example. This would be a very specific asset with a DNA match to Reisefroh on a geo dimension.
We would then reach out, offering the flagship model, and will also provide a content plan. That’s because, typically, even if it’s a focused blog, the bloggers are on fire with their writing. They’re writing about different topics they’re passionate about.
So, we come up with a content plan and note about 50-100 URLs that we would be interested in. For example, focusing on visiting the Alps and spending high-quality time there at a sustainable level. That’s how we would approach it.
We then get some traffic figures, typically from read-only access to their Google Analytics, to explore the status quo and the traffic traction level. We come up with a forecast of how we think we will implement this content.
They use SEO measures to improve existing passion content and increase synergy to the flagship website
Benjamin: Using Reisefroh, for example, it would be on a dedicated subfolder or spread across different subfolders. In this case, adding the content as an additional subfolder for travelling to Germany (and South Germany) and then Austria (Switzerland) would make sense. It would fit in nicely there.
We then pass this to our SEO department to check the type of synergies we have and what kind of interlinking we could implement. Or is there room for improvement in a semantic way for SEO measures, such as optimising meta descriptions, titles, headlines etc.?
So, it’s an operational game in the end. There is not a huge amount of magic behind it. It’s tough work on our end to explore these topics and SEO and to see if the content matches and fits.
The content is exported from the passion site into the flagship site
Benjamin: But, once we have an agreement, we typically get editorial access to the partner’s WordPress backend. And we manually take the content and copy and paste it as integration into our flagship site. Or we use Envopress import/export or other types of semi-automation for the content migration.
At the same time, we must ensure that the content has been de-published and de-indexed. We obviously don’t want to create any duplicate content there, and we check this on the SERPs first before we publish the content on Reisefroh.
The partner also gets access to Google Analytics from the flagship. So they can always see the traffic level. We are completely transparent each quarter with the traffic of the provided content and URLs multiplied with the EPV to show the recurring quarterly revenue for the partner.
Why does moving the content to the flagship site work so well for the passion blog owner?
Matt: Excellent. So, in a sense, you’re merging the content with yours? You take the content of a smaller micro niche site and put it onto your flagship website.
And the reason why it works that well is really the power of the root domain. In this case, the root domain is Reisefroh. Typically, the flagship asset has somewhere around 10 X to 50 X more traffic, more referring domains, and higher domain authority.
Transferring (or migrating) this content to our flagship asset creates an instant boost from an SEO point of view.
And on the other side, we already have some significant inbound traffic who is already familiar with this content. We name the offer and interlink it to the smaller assets.
So, there are some additional benefits for our licensing partners.
An alternative way to monetise your small passion site
See how you can secure better monetisation rates for your content sites in America and Europe using TreasureHunter’s connections …
Matt: One of the other powers you guys seem to have is on the monetisation side. Can you tell us more about that?
And I know I’m jumping around a bit here, but the other cool thing is you are very strong in Europe. I know you want to go to other countries, but it’s very successful for you in Germany.
So, our readers in Europe don’t even need to think about traditional American-based brokers or websites. They can work with someone like you if they’ve got a site based in Europe because it’s a massive market.
TreasureHunter have a large database of premium affiliate providers
Matt: But you are very strong on the monetisation side, aren’t you? Because of the background of TreasureHunter, you guys have got significant connections. You told me earlier you can get much better affiliate payouts and things like that.
Benjamin: Typically, yes. It depends a little bit on the vertical and content dimensions.
But yes, you are right. So, at the moment, we are focusing on English content for US and German content for Germany, Austria, and Switzerland. And one of the models we use when onboarding is differentiating between what’s informational and what’s transactional content.
Transactional content is typically something around shopping guides, buying advice, what is the best X, Y, Z, or reviews.
Informational content is typically things like guides. Thinking about Reisefroh, it would be a tour guide for the Alps, for example, in the scenario we discussed.
We have a database from Ever-Grow for commercial content, which has been growing over the last ten years. We know the possible EPCs (earnings per click) we can get for different kinds of product types and product categories. Also, different merchants may already have premium or negotiated special rates. We also have ideas for large advertisers out there. Not only for Amazon and eBay, but also for more vertical shops and online stores.
They have the connections to negotiate premium rates from advertisers
Benjamin: And besides that, we are starting to think more and more about discipline monetisation, native ads etc. Based on the fact that we now have more of these sites that we have aggregated, we are also getting more interest to negotiate rates further. This allows us to get better conditions than the standalone asset owner would have received themselves at the end of the day.
I also want to introduce Vesna from our Head of Sales. She is actively reaching out to new possible advertisers and brands out there. These are companies who have some branding budget but also may have a performance marketing budget to spend on our assets.
As a small website owner, you can take advantage of TreasureHunter’s operations, connections, and traffic to increase your existing revenue
Matt: So essentially, we have a small website owner who is partnering with you. It’s a symbiotic relationship, but they’re partnering with you guys because you have these big flagship digital assets in particular passion niches. And by their size and all your connections, you can negotiate much better monetisation for these website owners through better affiliate offers and advertising rates.
You also have much better SEO opportunities with these big flagship sites. So, you can merge these smaller sites into the flagship assets.
Is that basically your business model?
Benjamin: That’s right. And I would say these points are doable for everyone.
Once again, I will emphasise this isn’t magic. It’s a complex operational game, and we have the opportunity to develop different teams of specialisation on those different operational aspects.
Merging these together from a technical dimension inside our DSP becomes our engine room (our motor behind everything). We are combining different data streams from sales, SEO, and content.
Everything we measure with the data we get, and we merge there.
This all helps us a lot, and we are continuously working on our engine room to improve database decisions. So, therefore it’s a win, win. It’s a win for us at TreasureHunter and any publishing partner who wants to partner with us.
Matt: That’s right. And it’s also a win for advertisers you work with.
The techniques TreasureHunter use to double website revenue
Matt: So, Benjamin, you’re an SEO person and obviously love it! And you’ve gone out there and raised $10,000,000 to do this. You guys are legends at this. You have a big portfolio of existing sites.
What other things are you doing to double and triple revenue? We’ve already talked about getting better affiliate and advertising rates. But what other things are you doing?
Step #1 – Using standard SEO practices
Benjamin: Most of the aspects are derived from the audits we initially ran. We have standardised blueprints, but they are flexible for each individual asset because no one asset works exactly the same. But there are similar principles to follow for every asset.
If we circle back to Reisefroh and what worked there, it was thinking about the SEO and where the obvious low-hanging fruits were. For example, the title tag was doubled on each individual URL, so we got rid of that.
There was also some no-follow internal linking, which didn’t make much sense. It’s important to have the link flow through to different URLs, especially if the topics are relevant to each other. So we fixed that too.
Step #2 – Content Sculpting
Benjamin: And then, we work on content sculpting. This is a point we see more often, especially when the asset owners are the content creators. They’re following their passion and writing what’s in their scope of interest. And sometimes, they write their content in different directions.
So, when search engines evaluate that asset, they have a topical agenda that Google (and all other search engines) have algorithms for. And they tell the asset owner if it’s in their scope or not by how they rank those different content groups.
Based on our content sculpting and evaluation process, we look at the content to see what the winning patterns are. What are the obvious patterns Google wants to see on the asset that is performing great? And what are the patterns of the content created by the content producers in the past?
Sometimes they’re obviously off-path because the content is not even indexed. Or if they are indexed, they’re ranking badly. So, they’re distracting away from the focus of the overall content that has been created on the asset.
We are content scaling. We are detecting the non-performing, and maybe misleading, content from an audience’s point of view. We have a process of recycling, reusing, and merging this content if there is some kind of connection to the actual content we want to see. Otherwise, we just get rid of it.
And this has worked extremely well for Reisefroh. It is a continuous pattern that we work on for each individual asset we have in our onboarding process.
Step #3 – Transactional vs Informational articles
Benjamin: At the same time, we also look at these transactional versus informational ratios.
There are some assets out there that have a big overlap on the transactional part. Say you have 100 articles, and 85 of them are reviews and comparisons. They’re presenting some kind of product, or maybe an advert. But at the end of the day, the language is around sales. And then only 15 articles are informational.
There is a strong belief out there that this is a significant risk for assets. Because nowadays, Google wants to see more and more informational content. And so it should be leveraged for users to want to come back for information and not sold something. This should always be the inner scope or the motivation.
And we measure this again. We use this analysis to derive a plan to fix this content to become more informational. Or do we want to maintain this ratio if there is a long track record where the transactional part is not over the moon?
Matt: And I guess that’s particularly important with passion sites, too. So, it’s all the same for what you guys are doing as well as anyone in our community.
The good advice here is to ensure you’ve got lots of good-quality content on your site. But also have more informational content about the hobby or the passion. It has to be useful content, more than just about reviews and selling products and things like that.
The SEO practices TreasureHunter uses is the same principals taught by eBusiness Institute
Matt: So, you work a lot on fixing up the content. And you also spend a lot of time on on-page SEO. This is the technical side, fixing up titles and internal links etc. You’re not looking much at external links. But you are looking at semantic keywords.
In your mind, as an SEO’er, do you realistically see what you’re doing as pretty straightforward? You mentioned it’s not magic or anything. Would you say it’s the standard thing most people learning SEO do across these sites?
Benjamin: I would say 90% is about following best practices.
We have never tasted the scope of wisdom by ourselves. So, we are also looking to see what our competition is currently doing.
Whenever we enter a specific market and vertical, for example, the travel niche, we look closely at the top 10 – 20 assets in that space. We then re-evaluate to see what’s going on at their end. How are they doing their SEO and content creation? And does this fit in with our philosophy? What are the possible risks that might be attached to this?
At the end of the day, the beauty of SEO is that these principles are best practices. But everyone has their own history and their own trial-and-error track record. And they have their own special ingredients and some tiny adaptions (and we also have them at TreasureHunter). But these make up only 10%. 90% is really straightforward and is getting the work done at the end of the day.
Do you have a passion content site you want to consider selling?
Matt: Benjamin, it’s really exciting to hear what you guys are doing. And of course, all of us here love that you come from an SEO background, and you’ve had a digital agency. But also, from what I can see, your whole team has that in their DNA too.
You know that we want passion sites, we want high-quality content, and we want to specialise in those passion sites.
So, for our readers, if you are in a passion niche or are interested in possibly selling your site, maybe it’s a great alternative for you to contact TreasureHunter. You can reach out to Benjamin’s team about either partnering with them on the licensing model or maybe even making a sale. If you are making more than $8,000 – $10,000 a month, these guys could be a good opportunity for you.
What Niches are TreasureHunter looking for?
Matt: Did you want to add anything there, Benjamin? Is there anything in particular that you’re looking for at the moment? Or any particular niches you’re interested in?
Benjamin: Yes, we’ve been thinking about the overall global economic situation the world is currently in and all the challenges that come along with it.
Given this, I think focusing on passions.
Focusing on topics that are triggering emotions and that is deeply in the minds and hearts of readers. This is crucial right now.
And it could be travel, gaming, any kind of sports and food etc. I think those are the central verticals that TreasureHunter is currently looking for.
And yes, we’d love to connect with everybody. Be it asset owner, and also SEO’ers. Masterminding is crucial for SEO as well. So, I’d love to chat with you and your audience and see what’s coming on. It’s always a win-win to expand the scope and to have these discussions.
Matt: It’s been fascinating having you here with us today. You guys are so niche. You’ve gone out there and done this, and I love what you just said. Focus not just on passion niches but have that emotional angle too that moves the heart.
It’s funny, isn’t it? Google notices that, especially in these passion niches, and they’re real sites. That’s what you guys are really zeroing in on, so that’s in the DNA across everything you do. I think that’s absolutely fantastic.
So, we’d love to have you back for an update later in the year. Please come back and tell us what you found!
How to contact TreasureHunter Media to find out more about Website Sales and Partnership?
Matt: For anyone reading this, where can they reach you, Benjamin? What is the best way to start a conversation with you guys?
Benjamin: The best way would be via email to me, Tiam, or Michael. You can find those details in our website: https://treasurehunter.media/
I would love to have a conversation with you and see where it is going.
And Matt, thanks a lot. I really appreciate your work and what you’ve created here. I think the authentic level of information and communication you are leading with your YouTube channel and your podcast is exactly what the industry needs. So, thanks a lot for doing this.
Matt: Thanks, Benjamin. And I think you’re going to have to come to Australia and speak with our audience at some point.
It’s been fantastic having you on, and we look forward to catching up with you again.
Benjamin: Thank you. It was a pleasure.
Want to learn more about building small passion websites for online income?
Matt: If you’re brand new to this and interested in learning the sorts of sites Benjamin and I have talked about today, make sure you check out our free masterclass on how to buy and sell websites.