So you’re looking to start buying websites for passive income on Flippa? But where do you start?

Well, there 3 types of searches we recommend all of our students use when they’re looking to start buying websites on Flippa.

These 3 types of searches will show you the types of websites that’s perfect for beginners who are looking to buy websites for passive income.

Because when you’re searching for websites to buy on Flippa, the goal isn’t to buy websites where you end up buying yourself another job.

The goal is to buy websites that run in the background so you can have more time and freedom to do what you want with the people you want while your website portfolio is providing you passive income that covers your monthly expenses.

That’s what we go into today. Click below to watch the video and/or read the transcript to learn about the top 3 websites we recommend beginners buy on Flippa.

Liz Raad: Hi again, it’s Liz and Matt Raad, and today’s topic is a fun one! We’re going to look at the top three passive types of websites that you can buy on Flippa. These are the types of sites that we’re searching for when we want to add to our website portfolio. So, we want to cover those three things today.

Now, this is something that we go through with our students all the time. We teach beginners how to get onto website marketplaces like Flippa. There are some big marketplaces out there now that sell actual money-making websites. This is where you can go and buy these money-making websites, and we teach people how to do that the smart way.

So, we want to go in with a strategy and actually target the right type of websites. Matt and I are all about passive income, so we’re looking to purchase websites where you’re not just buying yourself another job. We want a site that’s going to give you some lifestyle and you can actually have it running in the background. These are the sites that will make you a nice side income stream without having to work on it every day single day.

Matt Raad: And I just want to say, I think it’s fantastic that Liz is going to talk to us about this topic today. Because anyone who knows Liz knows that she is the absolute legend of jumping onto Flippa live in front of hundreds of people in our community. Within just 10 minutes, Liz will go through this certain search format, and she can find a good half a dozen amazing websites.

We recently ran a webinar and we all had so much fun because Liz literally did this exact same search that we’re going to show you today. And in 10 minutes (live in front of an audience) she found a dozen sites, and out of that I’d say 6 of them were seriously good sites. So, no pressure, Liz….

Liz: No pressure!!

Matt: But what we want to do today is to share with you those three main searches to use when you’re looking to buy passive websites. This search is great if you’re a little more impatient. Personally, I’m a lot more methodical and I love searching for websites, so it takes me hours. But Liz’s method is a nice quick search. So, let’s get into it.

Liz: Yes, let’s find them…fast!

Search on Flippa Marketplace to Buy Websites

Use leading marketplaces such as Flippa to look for websites for sale

So, to start with, head over to and have a look around. If you haven’t ever seen this website before, then definitely go over and check it out. Flippa is a marketplace like eBay where you can bid on sites, and there’s also classified ads.

You’ll see that Flippa has a nice new live updated search function, which is really good. So as you change the filters, you get to see the results coming up. And the first thing you want to do in your search is to go to the left-hand side. Here you can change what sort of websites you’re looking at buying.

3 Simple Searches for Buying Content Websites for Passive Income

Searching for Passive Websites on Flippa

Search #1 – Look for Content-Based Websites

Liz: For our strategy, which we think is the best and the simplest one, you want to select Content Websites.

Search for Content Websites on Flippa

Here, we’re looking for websites that answer questions and solve problems. And this is a really nice way to make money in life is by helping people. And that’s what we’re looking for – websites that are based around good quality content.

So you tick that box and we find we just have content sites. No E-commerce, no SaaS (software as a service), none of that stuff at this stage, especially if you’re beginning. We just want to start with content websites, nice and simple.

Matt: I’ll just add on to that, because we specialize in teaching beginners how to buy these websites. So I want to reiterate what Liz just said. When you get on the Flippa (or any other website markets), you’re going to find all styles of websites. When you’re starting out, start out with the simplest, which is content sites. With all the other types of websites, there’s a lot of complexity to it if you haven’t been online before.

Search #2 – Look at how the Websites are Monetized

Liz: The next thing that we’re looking for is a specific kind of monetization. This is the way the website makes money. The websites that we buy are ones that are monetized with either advertising or affiliate income.

Search for Websites Monetization on Flippa

Monetizing through Advertising Income

Liz: Monetizing a website through advertising income means that we’re getting paid for letting people advertise on our site. That means when someone comes to the website, advertisers put their advertising in front of the visitor. This can either be specifically around particular topics, or we use big blue-chip companies like Google (the Google AdSense program) to put advertising on the site.

This monetization method is pretty hands-off. All we have to do is put a bit of code on the website and Google fills in the rest. Google goes around tracking everyone and then decides what ads are best to show them. And then when someone clicks on one of those ads, we share in that advertising revenue with Google.

This is a great way of monetizing a website because when a sale is made, we never deal with the customer. It’s not like when you’re doing drop shipping or an e-commerce style website. For those types of websites, you’ve got to organize for product and refunds and returns etc. We don’t have to do any of that. And that’s the best way to be in online business if you want leverage.

Monetizing through Affiliate Income

Liz: The second method is affiliate income. Did you want to talk about affiliate income Matt?

Matt: The affiliate income model is very similar. Basically, we get a commission when someone buys off our affiliate link. When someone comes to our website and we’re talking about certain products (best chainsaws for example), the people who click on our affiliate link are cookied. This means that when they go to the product site (like Amazon etc.) and actually buy that product, we share in a commission.

Now, the great news is again, we can use one of the world’s biggest blue-chip companies (Amazon) to get our affiliate commissions. But we can also get affiliate commissions off a really wide range of providers out there.

You can get good commissions not just for reviewing certain products, but you can also get affiliate commissions for promoting services, specific businesses, or for promoting digital products such as e-books or online courses. This means when you get good at buying sites that are for affiliate commissions, there’s a whole world of opportunities out there for you. It’s very simple. And as Liz said earlier, we’re not holding any stock. All we’ve got to do is get someone to click over to a provider’s website.

Liz: Yes, this is very simple. And the other cool thing with the Amazon affiliate program is that you don’t just get paid for the product that you reviewed on your website. If they buy other items in the next 24 hours, you get a commission on those too. So a pretty cool system.

All right. So that’s the two monetizations that we look for is advertising and affiliate income. This is very leveraged, and very hands-off.

Search #3 – Look for Websites that are Established in Age

Searching for Established Websites for Sale on Flippa

Liz: The third thing that we want to look for is how old is the website? And also, how much profit does it make?

What we’re looking for is established websites. We’re not looking for starter sites, we’re looking for these established websites. They’ve been around for at least six months, so we know they’ve got some history. We know from our business brokering days, that’s something that adds incredible value to a business. The longer it’s been in business, the more likely it is to keep going, to keep earning those incomes. So the older the website, the better. Six months is great, a year is better.

Matt: A year is much better when you buy established websites and you’re getting started.

Liz: Even two or three years old is a great looking age in digital world, if you can find those websites.

Searching for Aged Websites on Flippa

You can actually change the filters on the Flippa search to only show websites that are six months old or more. You can also filter in terms of the dollars. So you can say, “Okay, I only want websites that are making at least a dollar a month in profit.” Or you could say at least $50 a month or $100 a month or $1,000 a month or $10,000 a month. So you’ve really got to choose your own adventure. And it depends on how much money you have to invest and, of course, where you are in your journey.

Matt: This depends on where you are in your journey and level of experience.

Liz: It’s good fun to go on Flippa and actually see the websites that are making thousands of dollars a month because that’s good proof. Like here’s all these websites that are making a heap of money.

But when you first starting out, we always recommend our students to start small, buying a website that’s under a $1,000. You can even buy a website for $200. Now, it might not be making much money (maybe couple of dollars a month), but it’s a great way to get in the marketplace really quickly and easily and for not much money.

Where to Learn More About Buying Passive Income Websites

So those are three things you should be looking for when you’re buying passive income websites on Flippa. Now, if you want to learn more, we’ve got a whole master class on our bigger picture strategies and why we pick certain websites, how we go into due diligence, and what questions to ask before you buy that website. You can go to the link in the description box for our masterclass.

Matt: And we also show the sites that we’re buying, and what our students are buying as well.

Liz: Yes, you’ll get to see live examples.

Matt: If you want to get that better understanding how this all works, we highly recommend you go and check out that masterclass training.

Liz: And the other thing you can do is check out our YouTube channel because you’ll see so many students’ stories. It’s so inspirational seeing what they’re doing, and you’ll see the huge range of people that are out there now buying websites and investing (and building) passive incomes for themselves.

So, go out there and have fun searching for websites on Flippa. We’ll see you again in the next lesson.

Want To Learn More About Buying Websites For Passive Income On Flippa?

Matt and Liz put together a free masterclass where they show you how to buy and renovate websites for income and profit. You’ll learn their simple 3-step website investing strategy for buying websites with big profit potential and existing passive income, including examples of websites their students have bought and sold, along with how you can get started today if you’re brand new to building a passive income using websites. This Masterclass is for beginners who have no technical or website experience.

Click here to join or learn more about the free masterclass.

Liz Raad
Liz Raad

Liz Raad is a website investor, Angel Investor and leading educator on Digital Investments, and is recognised as the Australian expert in buying, renovating and selling profitable websites and businesses. Connect with Liz on Facebook, or LinkedIn.